A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Your go-to guide for getting that coveted grant Though hundreds of thousands of grant opportunities exist, finding the right one can be a challenge. Grant Writing For Dummies, 6th Edition offers expert guidance for locating available grants, carefully applying, and ultimately winning a grant. From writing compelling applications to properly adhering to strict guidelines and parameters, it takes the intimidation out of the process and shows you how to increase your ability to get a piece of the billion-dollar pie for your non-profit or for-profit organization. You’ll even have access to sample applications, letters, and budgets online to help you stand out from the competition. As the amount of established granting foundations increases, so does the amount of money available. But for most grant-seekers, the application process can be long, tedious, and highly competitive. Packed with step-by-step instructions for registering with Grants.gov, up-to-date grant opportunities available via newly created websites and online databases, updated resources and best practices—and more—Grant Writing For Dummies is your all-encompassing guide to navigating the entire grant-writing process. Find grant opportunities in the public or private sector Create strong statements of need tailored for your prospects Navigate federal regulations Apply for grants online If you’re ready to create powerful, successful applications and proposals that convey your need for grant funding, help is a page away!
This is a compact but comprehensive guide to writing clearly and effectively in APA style. Demonstrates how to write objective scientific research papers using interesting prose Incorporates guidelines from the 6th edition of the APA publication manual Explores how to develop ideas, connect them to what others have written, and express them clearly Discusses the differences between written, oral, and poster presentations and offers instructions for applying APA style to each