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Gordon  Graham White Papers For Dummies

Gordon Graham White Papers For Dummies

A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

Jeffrey  Durso-Finley The Secrets of Picking a College (and Getting In!)

Jeffrey Durso-Finley The Secrets of Picking a College (and Getting In!)

Two award-winning professors, a former admissions officer at a major university (now a counselor at a prestigious high school), and a gifted high school senior (now in the throes of the college admissions process himself) team up to offer you over 600 tips, techniques, and strategies to help you get in to the college of your choice. Comprehensive, yet easy-to-read, this book will teach you: How to size up the colleges you're considering—and come up with a coherent list. What are college nights, college fairs, and college rep visits—and how you can use each to your advantage. What are «holistic», «contextualized», and «legacy» admissions—and how each can work for you. How some schools count «demonstrated interest»—and how you can take advantage of this little-known fact. What are Early Decision, Early Action, and Single-Choice Early Action—and whether any is right for you. How to figure out the true costs of college, and what is the difference between «need-» and «merit-based» aid. What it means when colleges say they meet «100% of demonstrated financial aid» and what «loan-free» means. When and how to make campus visits—and what to do on each. How to prepare for each section of the ACT or SAT—and how to increase your scores. What admissions officers are looking for in your application—and how to give it to them. How to write the all-important Common App essay—and present your extra-curricular activities. How to prepare for an alumni interview—and present yourself in the best light. Whom to ask for letters-of-recommendation—and how to help them write the best possible letter. How to compare your final offers—and, in some cases, substantially improve them. When it's good to wait out the «wait list»—and when not. -and much, much more. When you understand the college admissions process, you can maximize your chance of success. Why not put yourself ahead of the pack?