Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More… Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Everything you need to know about developing hardware-accelerated 3D graphics with WebGL! As the newest technology for creating 3D graphics on the web, in both games, applications, and on regular websites, WebGL gives web developers the capability to produce eye-popping graphics. This book teaches you how to use WebGL to create stunning cross-platform apps. The book features several detailed examples that show you how to develop 3D graphics with WebGL, including explanations of code snippets that help you understand the why behind the how. You will also develop a stronger understanding of WebGL development from coverage that: •Provides a comprehensive overview of WebGL and shows how it relates to other graphics-related technologies •Addresses important topics such as the WebGL graphics pipeline, 3D transformations, texturing and lighting •Teaches you how to write vertex shaders and fragment shaders for WebGL •Includes a lot of useful guidelines, tips, and tricks for WebGL performance optimizations Professional WebGL Programming is the first book on the market to delve into this fascinating topic and it puts you on your way to mastering the possibilities that exist with WebGL.
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!
The average blogger does not typically have experience with design or coding, but that shouldn't deter them from having a professional-looking blog design. This friendly and easy-to-understand guide provides you with the tools you need to establish a creative, unique, and aesthetically memorable blog without having to learn how to code beyond some basic CSS. Whether you're looking to write for a major brand, become a brand ambassador, sell a product, acquire new clients, advocate for a cause, or simply tell a story, you'll find design tricks, helpful techniques, and invaluable advice for creating a great-looking and functional blog. Provides the tools you need to understand what makes a successful blog from a design standpoint Teaches you CSS coding that can be used to create an effective blog design that gets noticed Helps you make design decisions regarding colors, fonts, and imagery Places special emphasis on providing your readers with a site that is easy to use thanks to smart navigation Blog Design For Dummies empowers you to make smart and creative adjustments to your blog so that you can be the proud owner of an effective blog design that gets noticed!
Did you volunteer to create a Web site for the softball team? Is it time to take your small business to the next level and let your customers shop online? Well, you can relax! ASP.NET 3.5 makes creating a dynamic site faster and cleaner than ever before, and ASP.NET 3.5 For Dummies makes it easier. First, you’ll get an introduction to all the tools and terminology you need to understand ASP.NET. If you’ve used earlier versions of ASP.NET and Visual Web Developer, you can probably skip that part and jump right into what’s new in 3.5. You'll make friends with LINQ and SQL, create sites in Visual Web Developer 2008 Express, and much more. Before you know it, you’ll discover how to: Integrate data, track shopping cart contents, and whisk away bugs Create user interfaces with easy navigation Use the ListView control for sophisticated formatting Write LINQ queries Add a table to a database Create an event handler Take advantage of the drag 'n' drop feature that lets you write less code Put all the features to work to develop dynamic Web applications The softball team is going to love that Web site, and your customers might enjoy shopping on your site so much that you’ll have to expand your business to fill all the orders! We can’t promise that, of course, but we’re pretty sure that ASP.NET 3.5 For Dummies will make creating Web sites easier and a lot more fun.
This practical, no-nonsense guide gives clear instructions for the best use of email at work. It takes you through all the basics and 'netiquette' of emailing strangers, business contacts and colleagues, from setting up email accounts, presentation and formatting of your emails to avoiding offensive blunders and common pitfalls.
It also gives essential guidance on cultural differences, legal issues, suitable language and appropriate use of email, so that your emails will make a strong impression and get results.
This concise guide covers the important angles of your grant application, whether for a health research project or personal training programme, and will help you be among the successful applicants. The author, a reviewer for grant funding organisations and internationally respected research scientist, gives you the benefit of his experience from both sides of the process in this easy-to-use, readable guide. The book takes you through the grant application process, explaining how to: Present the justification for the proposed project Describe the study design clearly Estimate the financial costs Understand a typical review process, and how this can influence the contents of the grant application The author provides practical advice on a range of project types (observational studies, clinical trials, laboratory experiments, and systematic reviews) to increase the chance that your application will be successful. There are also tips on what to avoid throughout the application. With generic information about application requirements, How to Write a Grant Application is ideal for healthcare professionals seeking a health services or scientific grant.
An indispensable resource for every financial service professionals developing an IPS The Investment Policy Statement (IPS) is one of the most critical documents fiduciaries must draft. For years, ERISA and other industry regulations have governed the guidelines all fiduciaries must comply with when drafting one. But the current climate of corporate scandal and the 2008 global banking crisis have led to increased scrutiny by regulators, prompting firms to take a closer look at the quality and integrity of their IPSs and to take steps to have a rigorous formal process in place for drafting them. Endorsed by the Foundation of Fiduciary Studies, this concise guide provides a rigorous framework and the expert insight, information and guidance you need to guarantee that your IPS is in complete compliance with all ERISA-directed requirements. Provides a step-by-step plan for creating a uniform IPS that every advisor in the office can follow Defines the duties and responsibilities of all parties involved, while clarifying diversification guidelines and providing methods for keeping costs under control Packed with ready-to-use templates, sample forms, letters and other documents, diagrams and other valuable tools, including sample Policy Statement downloadable at the companion website Designed to get you quickly up to speed on what you need to know to confidently serve your clients with the highest standards of care and protection
A complete guide to writing and selling your novel So you want to write a novel? Great! That’s a worthy goal, no matter what your reason. But don’t settle for just writing a novel. Aim high. Write a novel that you intend to sell to a publisher. Writing Fiction for Dummies is a complete guide designed to coach you every step along the path from beginning writer to royalty-earning author. Here are some things you’ll learn in Writing Fiction for Dummies: Strategic Planning: Pinpoint where you are on the roadmap to publication; discover what every reader desperately wants from a story; home in on a marketable category; choose from among the four most common creative styles; and learn the self-management methods of professional writers. Writing Powerful Fiction: Construct a story world that rings true; create believable, unpredictable characters; build a strong plot with all six layers of complexity of a modern novel; and infuse it all with a strong theme. Self-Editing Your Novel: Psychoanalyze your characters to bring them fully to life; edit your story structure from the top down; fix broken scenes; and polish your action and dialogue. Finding An Agent and Getting Published: Write a query letter, a synopsis, and a proposal; pitch your work to agents and editors without fear. Writing Fiction For Dummies takes you from being a writer to being an author. It can happen—if you have the talent and persistence to do what you need to do.
Keep up with the latest Office technologies, and learn the fundamentals of Microsoft Office 2016! Office 2016 For Seniors For Dummies is the ideal resource for learning the fundamentals of the Microsoft Office suite. You'll explore the functionality of Word, Excel, PowerPoint, and Outlook, establishing basic knowledge that you can build upon as you continue to experiment with Office's applications. Larger font and image sizes mean you can easily read the content—and text that gets back to basics walks you through everything you need to know to use these programs in a variety of environments. Whether you want to improve your Microsoft Office skills to stay competitive at work or to finally write that novel you've had simmering in your head for the last ten years, this is the resource you need to get started! Access clear-cut, easy-to-read steps that show you how to get the most out of Microsoft Word, Excel, PowerPoint, and Outlook Learn the fundamentals of Microsoft Office 2016 -starting with the basics Establish good work habits within the Microsoft Office suite to set yourself up for success Find the information you're looking for with short chapter openers that point you in the right direction Office 2016 For Seniors For Dummies is essential to keeping your mind sharp and your computer skills on the cutting edge!!
Do you have an idea that you’re burning to get down on paper? Do you want to document your travels to far-flung places, or write a few stanzas of poetry? Whether you dream of being a novelist, a travel writer, a poet, a playwright or a columnist, Creative Writing For Dummies shows you how to unlock your creativity and choose the genre of writing that suits you best. Walking you through characterisation, setting, dialogue and plot, as well as giving expert insights into both fiction and non-fiction, it’s the ideal launching pad to the world of creative writing. Creative Writing For Dummies covers: Part I: Getting started Chapter 1: Can Everyone Write? Chapter 2: Getting into the Write Mind Chapter 3: Finding the Material to work with Part II: The Elements of Creative Writing Chapter 4: Creating Characters Chapter 5: Discovering Dialogue Chapter 6: Who is telling the story? Chapter 7: Creating your own world Chapter 8: Plotting your way Chapter 9: Creating a Structure Chapter 10: Rewriting and editing Part III: Different Kinds of Fiction Writing Chapter 11: Short stories Chapter 12: Novels Chapter 13: Writing for children Chapter 14: Plays Chapter 15: Screenplays Chapter 16: Poetry Part IV: Different kinds of Non-fiction writing Chapter 17: Breaking into journalism – Writing articles/ magazine writing Chapter 18: Writing from life and autobiography Chapter 19: Embroidering the facts: Narrative non-fiction Chapter 20: Exploring the world from your armchair – Travel writing Chapter 21: Blogging – the new big thing Part V: Finding an audience Chapter 22: Finding editors/ publishers/ agents Chapter 23: Becoming a professional Part VI: Part of Tens Chapter 24: Ten top tips for writers Chapter 25: Ten ways to get noticed
Learn to create powerful and unique websites with HTML5 and CSS3 HTML5 and CSS3 have ushered in an entirely new era in web development and web design. This easy-to-understand full-color guide presents the elements of design and development as equal; therefore, both designers and developers will benefit from learning how to leverage the power behind HTML5 and CSS3. The two-page spreads and helpful insight show you how to use HTML5 and CSS3 in conjunction in order to create websites that possess both powerful function and beautiful design. Incorporates all the trademark elements of the For Dummies series writing style – approachable, friendly, reliable, and functional – to assist you in gaining a solid foundation of the basics Fills the void for both developers and designers who are looking to merge the power and function of HTML5 and CSS3 Features a website with code and templates HTML5 and CSS3 For Dummies covers what you need to know to use HTML5 and CSS3, without weighing you down in unnecessary information.
You can do it! Here’s everything you need to write your best story EVER!
Set the scene, create charismatic characters, find the perfect words, and wrap your story up with an exhilarating ending-all with the help of this essential guide to writing that you won’t be able to put down!
Master the art of resume writing and boost your chances of getting hired With unemployment rates still running high, getting an edge up on the competition in your field—whatever it may be—can be an intimidating and exhausting undertaking. Luckily, Resumes For Dummies is here to serve as your life raft as you navigate the murky waters of a modern-day job search. Inside, you'll find expert guidance on writing a winning resume that will set you head and shoulders above the crowd to land that elusive interview and get the job of your dreams. There's nothing easy and breezy about looking for a new job—whether you currently have one or not. But rather than succumbing to the panic that might convince you to hide under the covers, Resumes For Dummies arms you with the confidence you need to write a resume that will have prospective employers knocking your at your door. Includes tips on avoiding common resume-writing mistakes Provides updates on the latest changes in the job market that you'll need to take into account when writing a resume Outlines how to approach a lay-off in a professional light Covers how to confront privacy and reputation issues in online social job search Whether you're a recent graduate, second-timer looking for your next job, prime-timer who hasn't job-searched in decades, or the unfortunate victim of a lay-off, Resumes For Dummies takes the fear out of putting your skills on paper and sets you on the path to getting your foot in the door—and landing the job of your dreams.
Need to get your cholesterol in check? You’ll find the latest information about cholesterol, including treatments, drug information, and dietary advice, in Controlling Cholesterol For Dummies, 2nd Edition, an easy-to-understand guide to cholesterol control. You’ll learn how to lower your numbers and maintain healthy cholesterol levels. You’ll also find out how to eat and exercise properly, use vitamins and supplements, and quit unhealthy habits. You’ll find out cholesterol’s positive functions and why too much can be a bad thing. You can also assess your cholesterol risk by taking your age, sex, ethnicity, and family history into consideration. Find out what you need to ask your doctor about stress tests, ECBT, and angiograms to check for plaque buildup. Design a cholesterol-crushing diet and understand which foods can help you lower your numbers. Find out how smoking, alcohol, exercise, excess weight, supplements, and prescription medications affect your cholesterol levels. Find out how to: Assess your cholesterol risk Understand the benefits and risks associated with cholesterol Design and adhere to a cholesterol-lowering diet Avoid dangerous drugs Reduce your risk of heart attack Choose fats and fibers correctly Check for plaque buildup Complete with lists of ten important cholesterol websites, ten nutrition websites, ten cholesterol myths, ten landmarks in cholesterol history, ten foods that raise your cholesterol, and ten foods that lower your cholesterol, Controlling Cholesterol For Dummies, 2nd Edition will help keep your cholesterol levels under control for good!
This concise paperback is one of the best known guides to writing a paper for publication in biomedical journals. Its straightforward format – a chapter covering each of part of the structured abstract – makes it relevant and easy to use for any novice paper writer. How to Write a Paper addresses the mechanics of submission, including electronic submission, and how publishers handle papers, writing letters to journals abstracts for scientific meetings, and assessing papers. This new edition also covers how to write a book review and updated chapters on ethics, electronic publication and submission, and the movement for open access.
Your trusted, compassionate guide to living with MS Being diagnosed with multiple sclerosis (MS) doesn't mean your life is over. Everyone's MS is different and no one can predict exactly what yours will be like. The fact is, lots of people live their lives with MS without making a full-time job of it. Multiple Sclerosis For Dummies gives you accessible, easy-to-understand information about what happens with MS—what kinds of symptoms it can cause, how it can affect your life at home and at work, what you can do to feel and function better, and how you can protect yourself and your family against the long-term unpredictability of the disease. You'll learn how to make treatment and lifestyle choices that work for you, what qualities to look for in a neurologist and the rest of your healthcare team, how to manage fatigue, the pros and cons of alternative medicine, why and how to talk to your kids about MS, stress management strategies, your rights under the Americans with Disabilities act, and so much more. Covers major medical breakthroughs that slow the progression of the disease and improve quality of life for those living with MS Helps those affected by MS and their family members understand the disease and the latest treatment options Helpful and trusted advice on coping with physical, mental, emotional, and financial aspects of MS Complete with listings of valuable resources such as other books, websites, and community agencies and organizations that you can tap for information or assistance, Multiple Sclerosis For Dummies gives you everything you need to make educated choices and comfortable decisions about living with MS.
The complete guide to the productivity and performance enhancements in ASP.NET Beginning ASP.NET for Visual Studio 2015 is your ultimate guide to the latest upgrade of this historically popular framework. Fully updated to align with the vNext release, this new edition walks you through the new tools and features that make your workflow smoother and your applications stronger. You'll get up to speed on the productivity and performance improvements, and learn how Microsoft has committed itself to more continuous innovation by increasing its release cadence for all products and services going forward. Coverage includes Async-aware debugging, ADO.NET idle connection resiliency, managed return value inspection, ASP.NET app suspension, on-demand large object heap compaction, multi-core JIT and more. The news of an off-cycle update to ASP.NET came as a surprise, but its announcement garnered cheers at the 2014 Microsoft BUILD conference. This guide shows you what all the fuss is about, and how Microsoft overhauled the latest ASP.NET release. Get acquainted with the new developer productivity features Master the new tools that build better applications Discover what's new in Windows Store app development Learn how Microsoft fixed the issues that kept you from v5 Over 38 million websites are currently using ASP.NET, and the new upgrade is already leading to increased adoption. Programmers need to master v6 to remain relevant as web development moves forward. Beginning ASP.NET for Visual Studio 2015 walks you through the details, and shows you what you need to know so you can get up and running quickly.
Now you can access Jean Barbazette's systematic process for creating winning training materials that will help raise your skills to the next level. The book is filled with easy-to-use tools and templates that answer all the questions trainers, course designers, and subject matter experts (SMEs) have about what it takes to develop training materials and how they can easily create the best training program in the shortest amount of time. «Jean is a master at providing her readers with new ideas and innovative approaches to the art of delivering excellent learning solutions. Our field has gone through so many changes and Jean is on top of them and out in front all at the same time. Bravo!» —Beverly Kaye, founder/chairman of the board, Career Systems International and coauthor of Help Them Grow or Watch Them Go «Barbazette has done it again: she has made your job easier with step-by-step guidelines for developing training materials. Jean covers the entire process in her typical easy-to-follow manner, simplifying the complicated and making you the hero! Don't miss this one!» —Elaine Biech, ebb associates inc. and author of The Business of Consulting «Once again master trainer Barbazette has provided an elegantly simple, step-by-step guide to what can often be the most tedious part of the training process: writing training materials that support and expand a learner's results. Both seasoned professional and newcomer will find this an easy-to-follow guide and valuable resource to be used over and over.» —Eileen McDargh, president, McDargh Communications, and author of Talk Ain't Cheap – It's Priceless «Barbazette is back to fill another gap in the training literature. This extensive work on how and when to write training materials is chock-full of templates and other tools. Systematic and thorough, this is an exceptional guide for those wanting to efficiently create successful training interventions.» —Jane Bozarth, Ed.D., eLearning Coordinator, State of North Carolina and author of Better Than Bullet Points
Here's your ticket to a world of adventures with Minecraft and programming. Learn how to extend Minecraft and create a new gaming experience, by exploring the magical world of Minecraft programming. Adventures in Minecraft, like other books in the highly successful Adventures series, is written especially for 11- to 15-year-olds. With this book you will learn new programming skills while having fun with Minecraft! Minecraft programming experts David Whale and Martin O'Hanlon walk you step-by-step through everything you need to know to: Get started writing Minecraft programs in Python on your PC, Mac, or Raspberry Pi Build houses and other structures in the blink of an eye, and make a 3D duplicating machine Write interactive games like a field that charges you rent, and a treasure hunt using magic vanishing bridges Build custom game control panels using simple electronic circuits Easily build huge 2D and 3D structures such as spheres and pyramids Build intelligent objects like a massive Minecraft clock, and program an alien invasion Plan and write a complete interactive arena game Using the programming skills you learn from this book, writing Minecraft programs offers endless possibilities to create anything you can imagine. To make your journey that much easier, the Adventures in Minecraft companion website supplies you with a video for each adventure in the book, downloadable code files, helpful programming reference tables, a bonus adventure, and badges to collect for your Minecraft accomplishments. By day, David Whale and Martin O'Hanlon are software engineers who design computer products. By night, they play Minecraft and develop exciting new programs that interact with the Minecraft world. They both work regularly with young people in schools, computing clubs and at community events, giving talks about Minecraft programming and running programming workshops.
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the «why» and the «how» of conversion optimization, helping you maximize the value of your website.
Looking to enhance your Arabic writing skills? Intermediate Arabic For Dummies gives you practical examples and useful exercises so you can practice writing the language like a native. From vocabulary and numbers to juggling tenses, you’ll get a clear understanding of the nuances of Arabic style and usage that will have you writing in no time! This friendly, hands-on workbook starts with a helpful grammar review from nouns, adjectives, and adverbs to pronouns, prepositions, and conjunctions. It presents words and examples in both Arabic script and English transliteration. You’ll find tips for selecting the correct verbs and charts that provide conjugations of regular and irregular Arabic verbs, and end-of-chapter answer keys help you focus your studies. And, you can practice your Arabic writing right in the book. Discover how to: Improve your written Arabic skills Understand Arabic style and usage Use numbers times and dates Read and write the Arabic alphabet Use fundamental Arabic grammar Communicate more effectively in Arabic Grasp essential differences in Arabic and English usage Join clauses and form conditional sentences Use the verbal noun and participles Write emails, personal letters, and other correspondence Conduct business effectively in Arabic Avoid common mistakes in Arabic Complete with helpful English/Arabic and Arabic/English dictionaries and great hints for fine-tuning your Arabic, Intermediate Arabic For Dummies is the tool you need to start improving your Arabic writing now!
Everything you need to start your career in computer networking Looking to land that computer networking position? Look no further! Getting a Networking Job For Dummies offers all the tools and step-by-step guidance you need to stand out from the crowd, get your foot in the door, and secure a job in this fast-growing sector. In no time, you'll get a handle on networking roles, necessary education, training, and certifications, ways to brand yourself for your dream career, and so much more. These days, computer networking can be a complicated industry, and knowing what you need to do to make yourself an attractive candidate for a coveted networking position can make all the difference. Luckily, Getting a Networking Job For Dummies arms you with everything you need to be one step ahead of the game. Humorous, practical, and packed with authoritative information, this down-to-earth guide is your go-to handbook for scoring that sought-after computer networking position! Find the right organization for you Write a winning resume that gets attention Answer difficult interview questions with confidence Identify required certifications to get the job you want If you're a prospective computer networking employee looking to present yourself as a strong, competitive candidate in the computer networking market, this hands-on guide sets you up for success.