A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Everything you need to know about developing hardware-accelerated 3D graphics with WebGL! As the newest technology for creating 3D graphics on the web, in both games, applications, and on regular websites, WebGL gives web developers the capability to produce eye-popping graphics. This book teaches you how to use WebGL to create stunning cross-platform apps. The book features several detailed examples that show you how to develop 3D graphics with WebGL, including explanations of code snippets that help you understand the why behind the how. You will also develop a stronger understanding of WebGL development from coverage that: •Provides a comprehensive overview of WebGL and shows how it relates to other graphics-related technologies •Addresses important topics such as the WebGL graphics pipeline, 3D transformations, texturing and lighting •Teaches you how to write vertex shaders and fragment shaders for WebGL •Includes a lot of useful guidelines, tips, and tricks for WebGL performance optimizations Professional WebGL Programming is the first book on the market to delve into this fascinating topic and it puts you on your way to mastering the possibilities that exist with WebGL.
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!
Business writing that gets results
The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business.
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing.
Draft reports, proposals, emails, blog posts, and more
Employ editing techniques to help you craft the perfect messages
Adapt your writing style for digital media
Advance your career with great writing
In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!
The average blogger does not typically have experience with design or coding, but that shouldn't deter them from having a professional-looking blog design. This friendly and easy-to-understand guide provides you with the tools you need to establish a creative, unique, and aesthetically memorable blog without having to learn how to code beyond some basic CSS. Whether you're looking to write for a major brand, become a brand ambassador, sell a product, acquire new clients, advocate for a cause, or simply tell a story, you'll find design tricks, helpful techniques, and invaluable advice for creating a great-looking and functional blog. Provides the tools you need to understand what makes a successful blog from a design standpoint Teaches you CSS coding that can be used to create an effective blog design that gets noticed Helps you make design decisions regarding colors, fonts, and imagery Places special emphasis on providing your readers with a site that is easy to use thanks to smart navigation Blog Design For Dummies empowers you to make smart and creative adjustments to your blog so that you can be the proud owner of an effective blog design that gets noticed!
An e-writer called Ali or Alix will write to order anything you like, provided that you are prepared to enter the story as yourself and take the risk of leaving it as someone else. You can be the hero of your own life. You can have freedom just for one night. But there is a price to pay.
This practical, no-nonsense guide gives clear instructions for the best use of email at work. It takes you through all the basics and 'netiquette' of emailing strangers, business contacts and colleagues, from setting up email accounts, presentation and formatting of your emails to avoiding offensive blunders and common pitfalls.
It also gives essential guidance on cultural differences, legal issues, suitable language and appropriate use of email, so that your emails will make a strong impression and get results.
The PowerBook is twenty-first century fiction that uses past, present and future as shifting dimensions of a multiple reality. The story is simple. An e-writer called Ali or Alix will write to order anything you like, provided that you are prepared to enter the story as yourself and take the risk of leaving it as someone else. You can be the hero of your own life. You can have freedom just for one night. But there is a price to pay.
Test the implementation and use of common design patterns
Ensure your code's conformance to your organization's standards
An indispensable resource for every financial service professionals developing an IPS The Investment Policy Statement (IPS) is one of the most critical documents fiduciaries must draft. For years, ERISA and other industry regulations have governed the guidelines all fiduciaries must comply with when drafting one. But the current climate of corporate scandal and the 2008 global banking crisis have led to increased scrutiny by regulators, prompting firms to take a closer look at the quality and integrity of their IPSs and to take steps to have a rigorous formal process in place for drafting them. Endorsed by the Foundation of Fiduciary Studies, this concise guide provides a rigorous framework and the expert insight, information and guidance you need to guarantee that your IPS is in complete compliance with all ERISA-directed requirements. Provides a step-by-step plan for creating a uniform IPS that every advisor in the office can follow Defines the duties and responsibilities of all parties involved, while clarifying diversification guidelines and providing methods for keeping costs under control Packed with ready-to-use templates, sample forms, letters and other documents, diagrams and other valuable tools, including sample Policy Statement downloadable at the companion website Designed to get you quickly up to speed on what you need to know to confidently serve your clients with the highest standards of care and protection
A complete guide to writing and selling your novel So you want to write a novel? Great! That’s a worthy goal, no matter what your reason. But don’t settle for just writing a novel. Aim high. Write a novel that you intend to sell to a publisher. Writing Fiction for Dummies is a complete guide designed to coach you every step along the path from beginning writer to royalty-earning author. Here are some things you’ll learn in Writing Fiction for Dummies: Strategic Planning: Pinpoint where you are on the roadmap to publication; discover what every reader desperately wants from a story; home in on a marketable category; choose from among the four most common creative styles; and learn the self-management methods of professional writers. Writing Powerful Fiction: Construct a story world that rings true; create believable, unpredictable characters; build a strong plot with all six layers of complexity of a modern novel; and infuse it all with a strong theme. Self-Editing Your Novel: Psychoanalyze your characters to bring them fully to life; edit your story structure from the top down; fix broken scenes; and polish your action and dialogue. Finding An Agent and Getting Published: Write a query letter, a synopsis, and a proposal; pitch your work to agents and editors without fear. Writing Fiction For Dummies takes you from being a writer to being an author. It can happen—if you have the talent and persistence to do what you need to do.
Keep up with the latest Office technologies, and learn the fundamentals of Microsoft Office 2016! Office 2016 For Seniors For Dummies is the ideal resource for learning the fundamentals of the Microsoft Office suite. You'll explore the functionality of Word, Excel, PowerPoint, and Outlook, establishing basic knowledge that you can build upon as you continue to experiment with Office's applications. Larger font and image sizes mean you can easily read the content—and text that gets back to basics walks you through everything you need to know to use these programs in a variety of environments. Whether you want to improve your Microsoft Office skills to stay competitive at work or to finally write that novel you've had simmering in your head for the last ten years, this is the resource you need to get started! Access clear-cut, easy-to-read steps that show you how to get the most out of Microsoft Word, Excel, PowerPoint, and Outlook Learn the fundamentals of Microsoft Office 2016 -starting with the basics Establish good work habits within the Microsoft Office suite to set yourself up for success Find the information you're looking for with short chapter openers that point you in the right direction Office 2016 For Seniors For Dummies is essential to keeping your mind sharp and your computer skills on the cutting edge!!
Do you have an idea that you’re burning to get down on paper? Do you want to document your travels to far-flung places, or write a few stanzas of poetry? Whether you dream of being a novelist, a travel writer, a poet, a playwright or a columnist, Creative Writing For Dummies shows you how to unlock your creativity and choose the genre of writing that suits you best. Walking you through characterisation, setting, dialogue and plot, as well as giving expert insights into both fiction and non-fiction, it’s the ideal launching pad to the world of creative writing. Creative Writing For Dummies covers: Part I: Getting started Chapter 1: Can Everyone Write? Chapter 2: Getting into the Write Mind Chapter 3: Finding the Material to work with Part II: The Elements of Creative Writing Chapter 4: Creating Characters Chapter 5: Discovering Dialogue Chapter 6: Who is telling the story? Chapter 7: Creating your own world Chapter 8: Plotting your way Chapter 9: Creating a Structure Chapter 10: Rewriting and editing Part III: Different Kinds of Fiction Writing Chapter 11: Short stories Chapter 12: Novels Chapter 13: Writing for children Chapter 14: Plays Chapter 15: Screenplays Chapter 16: Poetry Part IV: Different kinds of Non-fiction writing Chapter 17: Breaking into journalism – Writing articles/ magazine writing Chapter 18: Writing from life and autobiography Chapter 19: Embroidering the facts: Narrative non-fiction Chapter 20: Exploring the world from your armchair – Travel writing Chapter 21: Blogging – the new big thing Part V: Finding an audience Chapter 22: Finding editors/ publishers/ agents Chapter 23: Becoming a professional Part VI: Part of Tens Chapter 24: Ten top tips for writers Chapter 25: Ten ways to get noticed
Learn to create powerful and unique websites with HTML5 and CSS3 HTML5 and CSS3 have ushered in an entirely new era in web development and web design. This easy-to-understand full-color guide presents the elements of design and development as equal; therefore, both designers and developers will benefit from learning how to leverage the power behind HTML5 and CSS3. The two-page spreads and helpful insight show you how to use HTML5 and CSS3 in conjunction in order to create websites that possess both powerful function and beautiful design. Incorporates all the trademark elements of the For Dummies series writing style – approachable, friendly, reliable, and functional – to assist you in gaining a solid foundation of the basics Fills the void for both developers and designers who are looking to merge the power and function of HTML5 and CSS3 Features a website with code and templates HTML5 and CSS3 For Dummies covers what you need to know to use HTML5 and CSS3, without weighing you down in unnecessary information.
You can do it! Here’s everything you need to write your best story EVER!
Set the scene, create charismatic characters, find the perfect words, and wrap your story up with an exhilarating ending-all with the help of this essential guide to writing that you won’t be able to put down!
Master the art of resume writing and boost your chances of getting hired With unemployment rates still running high, getting an edge up on the competition in your field—whatever it may be—can be an intimidating and exhausting undertaking. Luckily, Resumes For Dummies is here to serve as your life raft as you navigate the murky waters of a modern-day job search. Inside, you'll find expert guidance on writing a winning resume that will set you head and shoulders above the crowd to land that elusive interview and get the job of your dreams. There's nothing easy and breezy about looking for a new job—whether you currently have one or not. But rather than succumbing to the panic that might convince you to hide under the covers, Resumes For Dummies arms you with the confidence you need to write a resume that will have prospective employers knocking your at your door. Includes tips on avoiding common resume-writing mistakes Provides updates on the latest changes in the job market that you'll need to take into account when writing a resume Outlines how to approach a lay-off in a professional light Covers how to confront privacy and reputation issues in online social job search Whether you're a recent graduate, second-timer looking for your next job, prime-timer who hasn't job-searched in decades, or the unfortunate victim of a lay-off, Resumes For Dummies takes the fear out of putting your skills on paper and sets you on the path to getting your foot in the door—and landing the job of your dreams.
The Elfin Book is a smart notebook that can be used repeatedly. The book is compatible with a downloadable app that will store your notes on the cloud by taking pictures of your notes and automatically enhance it.
Eco-friendly Material Made of stone papers, non-toxic, reusable, durable, and smooth to write.
Erasable Supports hair drier or microwave oven heating erasure notes, the heat will clear all the notes and then dry the paper.
Reusable This Elfinbook smart notebook is waterproof and can be repeatedly used.
Elifinbook App Supports IOS or Android. Allows to store anything your write on Elfinbook in PDF with your smartphone, and send your notes to cloud services like iCloud, Google Drive, Baidu Netdisk, etc. Also, you may name your notes, manage them to different folders, edit them if needed and quickly search them whenever wherever you need.
Enhance Productivity No matter you'd like to message a diagram, financial report or email a shopping list, this smart notebook will realize your dream by sharing your handwritten notes with your team or family, convenient and efficient!
OCR Words Recognition Allows to transform words on picture into words.
Wide Application Perfectly suitable for students, kids, architects, artists, engineers and so on, for study, for work, for drawing and writing, etc.
Cover Material PP
Paper Material Stone
Product Size 176 x 250mm(B5)
Package Contents1 x Smart Notebook
1 x Erasable Pen
1 x User Manual
Your trusted, compassionate guide to living with MS Being diagnosed with multiple sclerosis (MS) doesn't mean your life is over. Everyone's MS is different and no one can predict exactly what yours will be like. The fact is, lots of people live their lives with MS without making a full-time job of it. Multiple Sclerosis For Dummies gives you accessible, easy-to-understand information about what happens with MS—what kinds of symptoms it can cause, how it can affect your life at home and at work, what you can do to feel and function better, and how you can protect yourself and your family against the long-term unpredictability of the disease. You'll learn how to make treatment and lifestyle choices that work for you, what qualities to look for in a neurologist and the rest of your healthcare team, how to manage fatigue, the pros and cons of alternative medicine, why and how to talk to your kids about MS, stress management strategies, your rights under the Americans with Disabilities act, and so much more. Covers major medical breakthroughs that slow the progression of the disease and improve quality of life for those living with MS Helps those affected by MS and their family members understand the disease and the latest treatment options Helpful and trusted advice on coping with physical, mental, emotional, and financial aspects of MS Complete with listings of valuable resources such as other books, websites, and community agencies and organizations that you can tap for information or assistance, Multiple Sclerosis For Dummies gives you everything you need to make educated choices and comfortable decisions about living with MS.
The complete guide to the productivity and performance enhancements in ASP.NET Beginning ASP.NET for Visual Studio 2015 is your ultimate guide to the latest upgrade of this historically popular framework. Fully updated to align with the vNext release, this new edition walks you through the new tools and features that make your workflow smoother and your applications stronger. You'll get up to speed on the productivity and performance improvements, and learn how Microsoft has committed itself to more continuous innovation by increasing its release cadence for all products and services going forward. Coverage includes Async-aware debugging, ADO.NET idle connection resiliency, managed return value inspection, ASP.NET app suspension, on-demand large object heap compaction, multi-core JIT and more. The news of an off-cycle update to ASP.NET came as a surprise, but its announcement garnered cheers at the 2014 Microsoft BUILD conference. This guide shows you what all the fuss is about, and how Microsoft overhauled the latest ASP.NET release. Get acquainted with the new developer productivity features Master the new tools that build better applications Discover what's new in Windows Store app development Learn how Microsoft fixed the issues that kept you from v5 Over 38 million websites are currently using ASP.NET, and the new upgrade is already leading to increased adoption. Programmers need to master v6 to remain relevant as web development moves forward. Beginning ASP.NET for Visual Studio 2015 walks you through the details, and shows you what you need to know so you can get up and running quickly.
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the «why» and the «how» of conversion optimization, helping you maximize the value of your website.
Here's your ticket to a world of adventures with Minecraft and programming. Learn how to extend Minecraft and create a new gaming experience, by exploring the magical world of Minecraft programming. Adventures in Minecraft, like other books in the highly successful Adventures series, is written especially for 11- to 15-year-olds. With this book you will learn new programming skills while having fun with Minecraft! Minecraft programming experts David Whale and Martin O'Hanlon walk you step-by-step through everything you need to know to: Get started writing Minecraft programs in Python on your PC, Mac, or Raspberry Pi Build houses and other structures in the blink of an eye, and make a 3D duplicating machine Write interactive games like a field that charges you rent, and a treasure hunt using magic vanishing bridges Build custom game control panels using simple electronic circuits Easily build huge 2D and 3D structures such as spheres and pyramids Build intelligent objects like a massive Minecraft clock, and program an alien invasion Plan and write a complete interactive arena game Using the programming skills you learn from this book, writing Minecraft programs offers endless possibilities to create anything you can imagine. To make your journey that much easier, the Adventures in Minecraft companion website supplies you with a video for each adventure in the book, downloadable code files, helpful programming reference tables, a bonus adventure, and badges to collect for your Minecraft accomplishments. By day, David Whale and Martin O'Hanlon are software engineers who design computer products. By night, they play Minecraft and develop exciting new programs that interact with the Minecraft world. They both work regularly with young people in schools, computing clubs and at community events, giving talks about Minecraft programming and running programming workshops.
The series consists of seven volumes, one volume to prepare for level 1-6 of new HSK each and one volume to prepare for the speaking exam. Each volume of level 1-6 includes five complete mock tests that completely simulate the real exam. With answers and listening transcripts after each exam. Each volume also includes 1 free MP3-CD.
In 1836 the 23-year-old Dickens was invited by his publishers to write "a monthly something" illustrated by sporting plates. Thus the Pickwick Club was born: its supposed "papers" soom outgrew their origins and became a brilliantly comic novel, still among Dicken's most popular works.
The day the First World War broke out, Alfie Summerfield's father promised he wouldn't go away to fight - but he broke that promise the following day. Four years later, Alfie doesn't know where his father might be, other than that he's away on a special, secret mission. Then, while shining shoes at King's Cross Station, Alfie unexpectedly sees his father's name - on a sheaf of papers belonging to a military doctor. Bewildered and confused, Alfie realises his father is in a hospital close by - a hospital treating soldiers with an unusual condition. Alfie is determined to rescue his father from this strange, unnerving place...
Writing for the Web offers simple and effective advice for anyone who has to write copy for a website. It shows you how language works and how to select the right words and arrange them effectively to create a site that users can navigate easily and will visit again.
Everything you need to start your career in computer networking Looking to land that computer networking position? Look no further! Getting a Networking Job For Dummies offers all the tools and step-by-step guidance you need to stand out from the crowd, get your foot in the door, and secure a job in this fast-growing sector. In no time, you'll get a handle on networking roles, necessary education, training, and certifications, ways to brand yourself for your dream career, and so much more. These days, computer networking can be a complicated industry, and knowing what you need to do to make yourself an attractive candidate for a coveted networking position can make all the difference. Luckily, Getting a Networking Job For Dummies arms you with everything you need to be one step ahead of the game. Humorous, practical, and packed with authoritative information, this down-to-earth guide is your go-to handbook for scoring that sought-after computer networking position! Find the right organization for you Write a winning resume that gets attention Answer difficult interview questions with confidence Identify required certifications to get the job you want If you're a prospective computer networking employee looking to present yourself as a strong, competitive candidate in the computer networking market, this hands-on guide sets you up for success.
Reader, your life is full of choices. Some will bring you joy and others will bring you heartache. Will you choose to cheat (in life, the examination that follows) or will you choose to copy? Will you fall in love? If so, will you remember her name and the number of freckles on her back? Will you marry, divorce, annul? Will you leave your run-down neighbourhood, your long-suffering country and your family? Will you honour your dead, those you loved and those you didn't? Will you have a child, will you regret it? Will you tell them you regret it? Will you, when all's said and done, deserve a kick in the balls? Will you find, here, in this slender book, fictions that entertain and puzzle you? Fictions that reflect yourself back to you? Will you find yourself? Relax, concentrate, dispel any anxious thoughts. Let the world around you settle and fade. Are you ready? Now turn over your papers, and begin.