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Ray Poynter The Handbook of Online and Social Media Research. Tools and Techniques for Market Researchers

Ray Poynter The Handbook of Online and Social Media Research. Tools and Techniques for Market Researchers

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. «This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray’s views on 'how to be better with people' and ‘how to maximise response rates’ are vital clues that are likely to shape the future of market and social research.» —Peter Harris, National President, Australian Market and Social Research Society (AMSRS) «It's hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques—quant and qual—this book is for you.» —Reg Baker, President and Chief Operating Officer, Market Strategies International «Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru.» —Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association «Ray Poynter's comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue … it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray’s tour de force.» —Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School

April Helm Leigh Genealogy Online For Dummies

April Helm Leigh Genealogy Online For Dummies

Research your family history using the latest online tools and apps Genealogy Online For Dummies, 7th Edition is the perfect book to help you conduct genealogical research. Updated to cover the latest online tools, this new edition shows you how to leverage social networks and the rapidly increasing number of mobile apps to locate family members and trace their histories. You?ll discover how to start your investigation, develop a research plan of action, identify sites and resources that will be of the most use to you, get information from government records, preserve electronic materials, and share your findings with the rest of the family. Shows you how to conduct research into family history using the latest online tools, mobile apps, and other resources Explains how to use online and offline research techniques and tools for genealogical research, find and share information with other genealogists, and create your own site to showcase your family tree, digital images, and compiled genealogies Includes access to free versions of RootsMagic Essentials and Legacy Family Tree Standard Edition as well as information on free websites for storing your genealogical information Covers DNA research and testing, new geocoding applications, U.S. Census information available online, international records, public access catalogs, and more Genealogy Online For Dummies, 7th Edition helps you follow the clues to uncover your family?s legacy ? the fun and easy way.

Anita Crawley Supporting Online Students. A Practical Guide to Planning, Implementing, and Evaluating Services

Anita Crawley Supporting Online Students. A Practical Guide to Planning, Implementing, and Evaluating Services

Supporting Online Students shows how effective and efficiently delivered support services improve academic success and course retention for online learners. Drawing on a decade's worth of research, Anita Crawley describes the scope of services from admissions and registration to advising and student engagement. The book includes guidelines and standards, planning and implementation, innovative practices, and describes specialized services needed by particular online student groups. «Effective student support is the single most important factor in sustaining high-quality online learning programs. Anita Crawley presents the most effective guide to achieving that success. Her book is a blueprint for building thriving online programs through comprehensive student support.» —Ray Schroeder, director, Center for Online Learning, Research and Service, University of Illinois Springfield «As distance learning continues to grow, this book addresses the often neglected other side of the coin: online student services. This book provides a great introduction and overview of the research, literature, and innovative practices for planning, implementing, and evaluating support services for online learners.» —George Steele, director, eStudent Services, OhioLearns «Anita Crawley has crafted a splendid volume on a topic of increasing importance in contemporary higher education. Her book promises to be the foundational piece for those who work with students in an online environment. Her thinking and analysis are superb and undoubtedly will provide the basis upon which to develop online programs and services in the future.» —John H. Schuh, Distinguished Professor of Educational Leadership and Policy Studies Emeritus, Iowa State University "Bringing together extensive examples of innovative practices, summaries of current research, and a wealth of experience in student services, Anita Crawley's comprehensive guide to supporting online students is a rich resource for institutions with existing, growing, or new online programs. —Diane J. Goldsmith, former executive director, Connecticut Distance Learning Consortium


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