This book is a collection of some of the recent research papers carried out by the author. The first paper deals with the relationship between language and gender. The second paper reviews the research on cognitive theory, with special reference to listening comprehension skill. The third and fourth papers deal with the skill of L2 writing from different perspectives. The fifth paper examines the skill of L2 reading from linguistic, cognitive, and cultural perspectives. The sixth paper deals with L2 learners'' grammaticality judgments. The seventh and eighth papers deal with different aspects of L2 writing from both linguistic and cognitive perspectives. The ninth and tenth papers belong to the areas of contrastive linguistics and translation, respectively.
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.