The main concern of the book is discourse and more precisely its critical analysis. The aim of the analysis is to examine persuasive devices in the discourse of Barack Obama in the presidential campaign in the year 2008. To conduct the study the first two chapters of the book introduce some theoretical background related to discourse and persuasion. The third chapter is the study case where Obama’s discourse is analyzed.
Energy awareness emerged as a strategy to thwart the increasing levels of CO2 emissions that represent the main cause for global warming. Despite the success in the industry sector, the achievements of such 'environmental friendly' schema have not proved to be sufficient to diminish the problem in the households. With this in mind, previous incursions have incorporated fixed techniques to influence people’s behavior in an attempt to tackle the problem in its origins, the people’s behavioral patterns. However, these attempts to induce better energy consumption habits in the people have encountered more difficulties, due to socio-cultural implications of an everyday richer environment–technologically speaking. This wider adoption of technology opens new opportunities to take energy awareness to the people. We propose to take energy awareness into the realm of persuasive technology. In this way we present and exploration of the opportunities in the problem, and propose three different design approaches to achieve a behavioural change in the users, with the ultimate purpose of reducing the household levels of energy consumption.
Million Dollar E-mails will teach you step-by-step how to use high -powered words, phrases, and slogans that will grab your customers attention and sell! Whether you are selling ideas, a service or widgets, Million Dollar E-mails guarantees theexpert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Youll learn how to create, send, and track highly successful e-mail campaigns that get results and turn profits. Also included are lists of resources for e-mail list brokers and service bureaus, credit card companies and corporations offering merchant accounts, books and software on Web marketing, and more. Some of the benefits to e-mail marketing include; Instant Results. Minutes aftersending out your email campaign you can start seeing responses and orders. Low cost. No printing, no postage, no mail house charges. Email is nearly free to send out! Testing on the go. How fast do you want to see results? Instead of waiting weeks for responses and test results - you'll have them in hours. Now, you can make smarter decisions sooner. Quick to create. You could whip out an email in just an hour or two as opposed to weeks in the "offline" world. High response rates. It's notunusual for email campaigns to get 5%, 10%, 15%, even 50% response rates. Something that's almost unheard of in direct mail.
Кремовая. Матовая. Насыщенная. Новые дерзкие оттенки наносятся одним движением, создавая безупречное матовое покрытие.
Невесомая кремовая текстура и роскошный матовый эффект, перед которыми невозможно устоять! Изящная форма стержня помады повторяет контур губ.
Знаменитый магнитный футляр темно-синего цвета, закрывающийся одним нажатием, — воплощение роскоши в ваших руках.
«В отличии от классических, матовые помады обладают более плотной текстурой. Перед нанесением необходимо подготовить кожу губ. Для того, чтобы создать четкий контур, я рекомендую нанести небольшое количество консиллера на границу контура губ. После чего, при помощи карандаша, создать четкий контур.
Чтобы на протяжении всего дня губы чувствовали себя наиболее комфортно и помада не потеряла свою стойкость, используйте увлажняющий бальзам или немного средства для придания объема», — Международный визажист марки Estée Lauder Елена Мотинова
In this fascinating excursion through popular culture and marketing history, design critic Thomas Hine decodes the secret language of packaging -- and explains the many subtle ways that boxes, bottles, and cans persuade us to spend our hard-earned money.Tracing the art and science of package design from its emergence late last century to today's most instantly recognizable brand images -- the Campbell's soup can, the Coca-Cola bottle, the Marlboro box, and many others -- Hine has written an essential book for students of popular culture, designers, marketers ... and anyone who goes shopping.
WANT TO BE MORE PERSUASIVE AND CHARISMATIC? INTERESTED IN LEARNING HOW TO DELIVER A MESSAGE UNDER THE RADAR? These super-quick, easy and effective persuasion techniques will get people saying YES in seconds. Whether it's making more authoritative presentations, winning arguments or even using Facebook to get your way, you can start persuading NOW because each technique takes a minute or less. LEARN HOW TO: ·Make a sensational first impression ·Climb the career ladder super-fast ·Make more money and close the deal ·Hear that magic word YES! You'll even learn 'the most persuasive word in the world' (CLUE: It's on the back cover of this book.)
This is a data assisted study that explores direct and indirect approaches to advertising persuasion focusing on the language of advertisements. The language of advertisements has been largely defined as persuasive and manipulative. Some scholars however hold different views. For this reason, I have decided to explore this topic by analysing the creative methods used by the copywriters of certain advertisements and then deciding whether or not these are useful in determining the persuasive value of the language used by advertisers. The decision to study advertising language was also motivated by the fact that this area of study has received little attention in the research literature, and that the use of powerful persuasive messages influence our decision as a consumer society in buying certain products and services. The focus of this study was on the language of selected newspaper, magazine, billboard and television/radio advertisements. To achieve the objectives of the study, a desktop study was carried out..
Research in the area of attitude change has demonstrated that people can process a persuasive message in a systematic or heuristic manner (Chaiken, 1980). In relation to mood, it has been shown that positive mood increases heuristic processing, whereas negative mood increases systematic processing. In the current study, we were interested in examining one factor that may increase happy people’s ability or desire to systematically process a persuasive message, self- referencing. Self-referencing occurs when information is processed by relating it to oneself or one’s personal experience. After a happy, neutral, or sad mood was induced, participants were exposed to a message with either self-referencing or no self-referencing in the content. Participants’ attitude change toward the message was then assessed. Results showed that happy participants systematically processed only when the message was self-referencing, supporting our predictions. Results suggest that self-referencing has a considerable influence on mood and information processing and can serve as a motivational factor that increases happy people’s desire to systematically process a persuasive message.
This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.Now thoroughly revised and expanded, the second edition of this successful text includes:- developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion- extended and updated examples of rhetoric in action- clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice- a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride – use social proof to position your product in line with your visitors’ values Sloth – build a path of least resistance that leads users where you want them to go Gluttony – escalate customers’ commitment and use loss aversion to keep them there Anger – understand the power of metaphysical arguments and anonymity Envy – create a culture of status around your product and feed aspirational desires Lust – turn desire into commitment by using emotion to defeat rational behavior Greed – keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use – but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
‘How to influence people without getting them drunk or flirting: brilliant’ Venetia Thompson, bestselling author of Gross Misconduct • How exactly can we use our body language to win friends and influence people? • When can ?1 be more persuasive than ?50? • Why does giving customers more choice make them less likely to make a purchase? Some people seem naturally more influential and persuasive. In fact they are simply using rules and techniques that anyone can harness. Psychologist Rob Yeung explores the latest research to expose myths and uncover the real truths about the art of influence and persuasion. I is for Influence not only reveals the secrets behind effortlessly winning trust and support; it will allow you to learn proven techniques for getting that promotion, winning that business contract or even finding your perfect match. By the bestselling author of Confidence and The Extra One Per Cent (Macmillan, 2010). ‘This book provides readers with the latest science on persuasion. A must read’ Professor Cary L. Cooper, CBE, Professor of Psychology
Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes. Elizabeth Kuhnke, author of the bestselling Body Language For Dummies, guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence. Topics covered will include: The key elements in becoming more persuasive – body language, listening skills, using persuasive words and actions Finding a common ground and establishing a connection with your audience Capturing their attention and keeping them interested Putting yourself across convincingly Getting things done through others Identifying the type of person you're dealing with – and responding in an appropriate manner
A dreamlike novel about a young historian and a persuasive and beguiling stranger coming together in modern-day Kolkata, India, to transcribe an ancient journal. A collection of paper, parchment, and skins, the journal tells of bloodshed, kidnapping, magic and shapeshifting, set against the harsh landscapes of the 17th-Century Mughal Empire.It reveals the story of hunters and prey, lovers and the beloved, and, in the end, the choice to be transformed, or be quarry.
Persuasive technologies enjoys increasing pervasiveness and user immersion; the ability to create products that can alter user behaviour such as mobile applications is now commonplace within the computer developing domain. Affordable multi-touch devices and the rapid development of technology has helped facilitate this growth and allowed for new terminologies and concepts to transpire. Consequently, one of those, Gamification, is increasingly entangled within the design debates that surround these types of products and applications. Intriguingly, there has been little discourse of how these two concepts overlap despite similarities in design principles primarily focused towards social psychological theory and motivation. This thesis attempts to bridge that gap through the study of Facebook as a case study, while arguing that they both form what is proposed as socially gameful persuasion. The model is based on the intrinsic motivations garnered from persuasive technologies inherent within Facebook.
With the appraisal of two media ‘hot’ and ‘cold’, one-way and two-way, the persuasiveness of messages has increased, thus it is harder for people to be influenced by the message. Traditional models of persuasion do not address interactivity. In a media context that is increasingly dominated by interactive, online content. However, almost all media depend on persuasive messages for income. Therefore it is important to investigate the effectiveness of message. The significance of this book is that it will demonstrate not so much if and how much interactivity is persuasive compared to one-way distribution, but specific persuasion variables. People, most of the times, unconsciously move towards one medium, but what drags them to do so? Variables, the main aspect of the study, that are put forward in this book will demonstrate what people mostly rely on. New media offers more to people, rather than traditional media. Thus development of many media outlets in Kyrgyzstan results into massive production of influential messages that person pays attention to.
Mrs Pepperpot has a problem - a huge problem - she shrinks! And when she does, she finds herself in all sorts of trouble... In this lovely Christmassy adventure Mrs Pepperpot is looking forward to the Christmas Market, and plans to buy lovely presents, but Mr Pepperpot isn't so keen. But when Mrs Pepperpot shrinks, and hides in his rucksack she is able to use her persuasive powers to convince him otherwise...
Geoff Burch is the master of persuasion —Allan Pease, International bestselling author of Why Men Don't Listen and Women Can't Read Maps This book will change your life. (Is that persuasive enough?) Getting what you want isn't easy. Why? Because most of us have no clear idea what we're looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it. Irresistible Persuasion presents a process that you can apply to any situation; you choose your starting point and your goal, then just join the dots. It's the only way to make success completely inevitable. Irresistible Persuasion shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way and why you should always consider the other person when you're negotiating. It's packed with new persuasion and influencing techniques as well as many powerful traditional methods. Geoff Burch is the presenter of BBC TV's All Over the Shop. When he's helped you decide what you want, he'll show you the irresistible way to get it. You won't just get more customers, you'll get more profitable customers.
Advance Praise for NEW SALES SPEAK . . . "Here comes the book . . . New Sales Speak is the first book on the vital marriage of persuasive selling techniques and crucial speaking skills." Harvey MaCkay, Author of the New York Times bestsellersSwim with the Sharks and Pushing the Envelope "An incredible book on sales effectiveness! You can learn how to release your brakes and step on your accelerator toward higher sales." Brian Tracy, Brian Tracy International "Loaded with substantive ideas that can help you do more, earn more, and be more!" Nido Qubein, Chairman, National Speakers Association Foundation, and Past President, National Speakers Association EVERYBODY SELLS SOMETHING While each of us is blessed with a different level of talent, the ability to speak with savvy, polish, style, and humor is a learned skill. Learning how to more effectively sell yourself and your message can give you a tremendous advantage in our competitive world. Written for anyone who gives one-on-one, small group, or large group presentations, whether you are directly in sales, a company manager, teacher, or community volunteer, New Sales Speak identifies the most common mistakes individuals make when presenting and explains howto avoid them in creating your own highly successful presentations. Including a detailed sample outline you can adapt for your own purposes, this book will turn you into a polished and persuasive presenter and a first-class sales professional. Selling + Speaking = Sales Speak Build and deliver a powerful case for your message Make the best use of your allotted time Use visual aids effectively Transform fear into energy Tailor your presentation to meet the needs of your listeners Close the sale
Jude Ryan expects obedience. And she always gets it. Fellow artist, Michael Read, believes he can persuade any woman to submit to him. And he can be very persuasive. In Jude he finds a sexual appetite to match his own and a power he can't resist. The kiss of the whip, the unforgiving caress of leather restraints and cold, cruel stiletto heels are the tools she uses to push Michael to erotic extremes and open his eyes to a whole new world of forbidden pleasure. In her dungeon he learns that bondage can set you free.
Taking a somewhat new approach to the issue of interpersonality, the present book attempts to trace the evolutionary behaviors of Interactional Metadiscourse Resources (IMRs),persuasive rhetorical features of interaction in academic writing,in the recent two decades (1991-2010) to speculate that IMRs have undergone some interesting changes in the past twenty years.It is suggested that the growing professionalizaton of research community (Salagar- Meyer,2003a) may influence scientists argumetative cast for the increased promotional competitivness dominated in today academic world.
The publication of Dan Brown's latest international bestseller, "The Lost Symbol", introduced the world to a fascinating new concept: 'noetics'. Now, in this rigorously reasoned manifesto, Dean Radin, Senior Scientist at the Institute for Noetic Sciences, explains the new science of noetics and how this exciting new field of research is set to change the way we view the world forever. "The Noetic Universe" provides astonishing answers to universal questions by unveiling persuasive empirical evidence for the existence of psychic phenomena - from telepathy and clairvoyance to jinxes and prayer. Dean Radin shatters the myths that surround parapsychology, revealing the extent to which corporations, governments and academia have embraced it, and exploring what the effects will be when - inevitably - mainstream science and society embrace it as well.
Since its original publication in 1975, this groundbreaking work has awakened millions of people to the existence of "speciesism"- our systematic disregard of nonhuman animals - inspiring a worldwide movement to transform our attitudes to animals and eliminate the cruelty we inflict on them.In Animal Liberation, author Peter Singer exposes the chilling realities of today's "factory farms" and product-testing procedures - destroying the spurious justifications behind them, and offering alternatives to what has become a profound environmental and social as well as moral issue. An important and persuasive appeal to conscience, fairness, decency, and justice, it is essential reading for the supporter and the skeptic alike.
Throughout her career, Natalie Wood teetered precariously on the edge of greatness. Trained in the classical Hollywood studio style, but best mentored by Method directors, Wood was the ideal actress for roles depicting shifting perceptions of American womanhood. Nonetheless, while many of her films are considered classics of mid-twentieth century American cinema, she is less remembered for her acting than she is for her mysterious and tragic death. Rebecca Sullivan's lucid and engaging study of Natalie Wood's career sheds new light on her enormous, albeit uneven, contributions to American cinema. This persuasive text argues for renewed appreciation of Natalie Wood by situating her enigmatic performances in the context of a transforming star industry and revolutionary, post-war sexual politics.
The concept of ideology – traditionally one of Marxism?s most persuasive ideas – has recently been subjected to devastating criticism. Michele Barrett shows that Marx?s own writings offer a confusing array of possible approaches to ?ideology?, which the classical Marxist tradition consolidated as ?mystification that serves class interests?. Barrett locates Gramsci and Althusser as key figures in the breakdown of the classical Marxist conception – Gramsci?s work presaging the separation of class, politics and ideology found in Laclau and Mouffe, and Althusser?s failing to deliver an adequate approach to subjectivity. Foucault – replacing Marxism?s ?economics of untruth? with his own ?politics of truth? – is examined as an exemplar of post–structuralist critiques of ideology.
Julia Lambert is in her prime, the greatest actress in England. On stage she is a true professional, in full possession of her emotions. Off stage, however, she is bored with her husband, less disciplined about her behaviour. She is at first amused by the attentions of a shy but ambitious young fan, then thrilled by his persistence - and at last wildly but dangerously in love Although Maugham is most celebrated as a novelist and short-story writer, it was as a playwright that he first knew success. Theatre is both a tribute to a world from which he had retired and a persuasive testimony to his enthusiasm for drama and the stage.
Advertising as an area of research is too extensive, that cannot be covered in one book alone. The author chose to focus on an area yet unexplored – emotional appeal, more specifically humour appeal among Bangladeshi consumers exclusively. Humourous appeal as a persuasive device is more consistent as a method which allowed the author to isolate advertisement likeability and effective use of humour in ads among Bangladeshi consumers as research material. Whether humourous ads indeed increases ad likeability and allow viewers to remember and recall a brand while purchasing products; and, how effective and appropriate it is among Bangladeshi people in general are one of the few areas explored in this book.