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Carroll Stephen The Persuasive Leader. Lessons from the Arts

Carroll Stephen The Persuasive Leader. Lessons from the Arts

The communication aspect of leadership – to actively engage your followers and achieve understanding and motivation whilst making the message memorable – has never been more important. Using vivid lessons and examples from spheres outside business organization, The Persuasive Leader explores the leader's role as a communicator and teaches the fundamental principles of successful leadership. This book provides insights and principles about persuasive leadership from a broad range of human experiences. It draws on examples of persuasive leaders and persuasive leadership principles from the performing arts, the fine arts, literature, philosophical writings, and biography. The authors use their unconventional material to explore themes such as moral leadership, toxic leadership, learning from failures, 'distributed' leadership, leading for results and the leader as a mentor and counsellor. Leaders described in The Persuasive Leader: Abraham Lincoln, Jack Welch, Cleopatra, Teddy Roosevelt, Alexander the Great, Rachel Carson, Joshua Chamberlain, Governor John Winthrop, Barack Obamma, Steve Jobs, Henry V, Julius Caesar, John Quincy Adams, Dwight Eisenhower, Susan B. Anthony, Elizabeth Cady Stanton, Huey Long, Napoleon, Ghandi, Sam Walton, Archbishop Sean O'Malley, Benjamin Franklin, Franklin Roosevelt, Jim Sinegal, Dolly Madison, James Jones, Clarence Darrow, William Harvey, Ronald Reagan, Fletcher Christian, Thomas Jefferson, Nelson Mandela, Charles McCormick, George Washington, Oprah Winfrey, Joan of Arc, John Kennedy, Herbert Hoover, Christopher Columbus, Anita Roddick, John DeLorean, Ronald Reagan, Margaret Thatcher, and others less well known persuasive leaders such as Anne Sullivan, TS Lin, Maria Galantry, Dorothy Collins, Scott Nash, Jane Hughes, William Barnes.

The Use of Interpersonal Ressources in Argumentative/Persuasive Essays

The Use of Interpersonal Ressources in Argumentative/Persuasive Essays

This book explores cross-cultural and grade-based differences that exist within argument structures and various aspects of language features as constructed by undergraduate students in their argumentative/persuasive essays. It attempts to address a major complaint that academic staff voiced about tertiary student essays, concerning their lack of analytical, critical voice and formality in their arguments.The linguistic evidence for exploring these issues is based mainly on interpersonal systems of interaction, which draws on work dealing with the metaphorical realization of commands, and evaluation termed ''appraisal theory''. Appraisal theory is concerned with the linguistic inflection of subjective attitudes of writers (ATTITUDE) and also their scaling up and down of evaluation (GRADUATION) and intersubjective positioning (ENGAGEMENT). Both theories have been recently developed within a Systemic Functional Linguistics theoretical framework. This book also incorporates a social interactive model derived from ''Interaction in writing'' alongside Bakhtin''s dialogic literacy in order to emphasise a perspective of writer and reader interaction. Under this broad interdisciplinary approach, this book demonstrates that a student?s successful construction of academic argument can be examined from three main perspectives: Interactive (schematic structures), Interactional (the metaphorical realisation of commands), and InterPERSONAL (the three main appraisal systems).

John Arden B. Brain2Brain. Enacting Client Change Through the Persuasive Power of Neuroscience

John Arden B. Brain2Brain. Enacting Client Change Through the Persuasive Power of Neuroscience

Overcome resistance and fully engage clients by bringing neuroscience into treatment Brain2Brain: Enacting Client Change Through the Persuasive Power of Neuroscience applies the popular topic of neuroscience in mental health to everyday practice, showing therapists how to teach their clients brain-based strategies for making changes and improving their lives. Cutting-edge findings in neuroscience are translated into language that clients will understand, and sidebars provide therapists more detailed information relating to particular disorders. With a holistic approach that incorporates mental, spiritual, and physical skills, knowledge, and exercises, this book provides a clear, complete resource for incorporating neuroscience into therapy. Case examples illustrate how the material can be used with different types of clients and situations, and sample dialogues and client handouts help therapists easily incorporate these techniques into their practice. Many clients forget that there is a biological basis for everything the brain does, and the ways that activity manifests everyday – good or bad, healthy or dysfunctional, the very core of human consciousness boils down to a series of electrical impulses. This book helps therapists bring neuroscience into therapy, to teach clients how to work with their brain's innate processes to reinforce progress and achieve healthier outcomes. Learn techniques for dealing with client resistance factors Discover phrases and memory aides that help clients apply what they've learned in therapy Facilitate higher client motivation to engage in the therapeutic process Teach clients about the brain's relevance to their particular problem Find tools for explaining the role of diet, exercise, and sleep in mental health When a client's treatment revolves around eliminating harmful thought patterns or behaviors, the therapeutic process can feel like a battle against their own brain. By bringing neuroscience into the treatment plan, therapists can shift the client's perspective to a more collaborative mindset, focused on the positive aspects of change. Brain2Brain: Enacting Client Change Through the Persuasive Power of Neuroscience provides the guidance therapists need to chart a clearer path to good mental health.

Andy Hewitt Construction Claims and Responses. Effective Writing and Presentation

Andy Hewitt Construction Claims and Responses. Effective Writing and Presentation

Featuring a Foreword by Roger Knowles FRICS, FCIArb, FQSi, Barrister The book discusses the different types of claim common to construction contracts and presents a step-by-step guide which demonstrates the process of building up the submission of a claim. It includes guidelines as to how to set out the claim, section by section in a logical manner to ensure that the essentials of a successful claim are included. Worked examples of claims for variations, extensions of time and additional payment are included together with sample wording showing precisely how the claim may be presented in a manner which will lead the reviewer to a logical conclusion – or at least contain a persuasive argument to support the claimant’s case. The vast majority of claims are managed without the need to resort to case law or legal matters. Construction Claims: effective writing & responses therefore discusses what the claim is trying to achieve and how to do this in a logical and persuasive manner This is a practical, hands-on guide for the construction industry professional which explains how to approach the preparation of the claim document, what topics to cover, how to present the essential elements and how to compile the submission document into a user friendly and comprehensive document. For those whose job it is to review such submissions, it advises how to prepare responses which set out the respondent’s counter arguments, points of view and determinations. The guide covers: The various types of claim. How the claim may be split into sections dealing with the details of the contract, the cause, the effect, entitlement and quantum. What this section is attempting to demonstrate or achieve and why. What should be included within the section and why. Worked examples of typical claims and responses with sample wording.

Sedivy Julie Sold on Language. How Advertisers Talk to You and What This Says About You

Sedivy Julie Sold on Language. How Advertisers Talk to You and What This Says About You

As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]

Daniel Graham Can Do Writing. The Proven Ten-Step System for Fast and Effective Business Writing

Daniel Graham Can Do Writing. The Proven Ten-Step System for Fast and Effective Business Writing

A simple, ten-step system for mastering the art of effective, persuasive business or technical writing «The Grahams' system is the best way to transform data and ideas into meaningful information necessary to make profitable decisions. Their system works every time.» —Steven Laposa, PhD, MBA, Loveland Commercial Endowed Chair in Real Estate, Colorado State University «The Grahams' straightforward program helps my teams create clear and concise reports, letters, and other documents with minimal effort. I want this program to become the standard for my teams.» —Bill Walter, Senior Vice President, Government and Infrastructure Division, KBR «The Can Do Writing system made my career! I used it to write a winning business plan and proposal, and now I use it every day for all communications. Can Do Writing provides valuable insights into business and management as well as writing techniques.» —Christian Robey, President, DC Progress You may be an expert at what you do, but if you can't communicate effectively in writing it may not matter. For scientists, businesspeople, and professionals in fields from engineering to public relations, the art of writing well can be a vital key to professional success. Luckily, you don't need an English degree to produce top-class writing. If you're one of the millions of people who have to write clear, persuasive, understandable documents for your job, Can Do Writing is for you. Whether you're writing a business plan, a scientific paper, a press release, or anything else, this simple, straightforward guide will show you how to do it quickly, with style and confidence. You'll learn how to: Understand your audience and subject matter Develop a simple, five-part purpose statement to keep you on track Organize your main points into a coherent, sensible order Edit your work for clarity, coherence, organization, and logic Economize your words to craft a concise, powerful document Make your documents easily readable for any audience


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