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Gordon  Graham White Papers For Dummies

Gordon Graham White Papers For Dummies

A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

Gary Gastineau L. Someone Will Make Money on Your Funds - Why Not You?. A Better Way to Pick Mutual and Exchange-Traded Funds

Gary Gastineau L. Someone Will Make Money on Your Funds - Why Not You?. A Better Way to Pick Mutual and Exchange-Traded Funds

SOMEONE WILL MAKE MONEY ON YOUR FUNDS-WHY NOT YOU? «This book is a treasure trove of practical research and pithy thoughts based on Gastineau's decades of experience; a valuable guide for the thoughtful investor.» —Harold Evensky, Chairman, Evensky, Brown & Katz «Someone Will Make Money On Your Funds – Why Not You? will jar armchair mutual fund investors out of their PJ's. If you think checking out your funds in Morningstar and Lipper has you covered, you best read this book.» —Maureen Nevin Duffy, Editor/Publisher, The Turnaround Tactician «This book is a must-read for fund investors. Gastineau carefully discusses many important factors such as taxes, capital gains overhang, trading costs, turnover, benchmark selection, active management, expense ratio, and aggressive trading by market timers. These factors significantly affect fund performance but may be ignored by investors. Gastineau goes on to build a strong case for choosing ETFs over mutual funds, especially for long-term investors. I strongly recommend this book for investors.» —Vijay Singal, J. Gray Ferguson Professor of Finance and Chairperson of the Finance Department, Pamplin College of Business of Virginia Tech, and author of Beyond the Random Walk: A Guide to Stock Market Anomalies and Low-Risk Investing «Gastineau's message is very powerful. He not only challenges some conventional wisdom on investing, but truly emphasizes how to add value to a portfolio. What is unique is his ability to move quickly from the big picture to implementation strategies offering investment solutions to both investment advisors and individual investors. Portfolio adjustments discussed can potentially have significant impact on a long-term investor's standard of living.» —Dan Dolan, Director, Wealth Management Strategies, Select Sector SPDRs

Robert  Wollan Selling Through Someone Else. How to Use Agile Sales Networks and Partners to Sell More

Robert Wollan Selling Through Someone Else. How to Use Agile Sales Networks and Partners to Sell More

Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities to drive company growth by taking a fresh look at the customer smart distribution and sales process. The authors, from Accenture, one of the world's largest consulting companies, explain how companies can be smarter about what their customers truly want and maximize the return on investment from all available resources for growth opportunities by exploring creative distribution options, including leveraging partners, online outlets, iPads/tablets, your traditional sales force, and more. Selling Through Someone Else demonstrates that traditional approaches are no longer effective and how, by capitalizing on converging forces, companies can transform their «sales» approaches to grow revenue, and enhance customer and brand loyalty. Explores how globalization, new competitors, and low-cost threats are reshaping the way sales is happening today, and how to prepare your company to be successful in this new dynamic and iterative selling model Shows how analytics, the shift to digital selling and mobile sales tools, and new approaches to sales operations can reshape the entire sales function Demonstrates how new ecosystems of partners are created, managed, and incented to drive greater sales and profitability Accenture has helped numerous clients collaborate across IT, Sales, and Marketing to dramatically grow distribution and adapt to the different «playing field» of today. Selling through Someone Else applies the trends and lessons learned from Fortune 500 and Global 500 companies to mid-sized enterprises and small-medium businesses owners.

Tony Gaskins A. The Dream Chaser. If You Don't Build Your Dream, Someone Will Hire You to Help Build Theirs

Tony Gaskins A. The Dream Chaser. If You Don't Build Your Dream, Someone Will Hire You to Help Build Theirs

Build your vision, work with purpose, and live the life of your dreams The Dream Chaser shows you how to step out of the day-to-day grind and start creating the life you want. Does your daily effort at work build your dream, or someone else's? Do you do your job for the paycheck or the fulfillment? It's possible to have both, and this book shows you how to get there. The key is in following your passion and purpose. You have a natural-born talent—whether you know it or not—that can make the world a better place. You have a unique story and vision that can lead you to the life you love. Purpose-minded entrepreneurs are changing the world every day, living and working with passion and excitement. This book shows you how to stay focused on your goals, build a solid hands-on strategy, leverage your talents and abilities, and build a business that benefits the world. Your ideal life is not going to appear out of the blue. You have to actively build it yourself; but first you need to realize just what you're capable of, and then you need to set yourself up for success. This guide shows you how to begin that journey of a lifetime. Follow your passion to achieve success Play to your strengths in strategy and execution Stay focused amidst distractions and obstacles Build the life and business you've always wanted Your dreams, goals, and purpose matter, and it's time to start making them a priority. When you work from a place of passion, drive and strength come from within; you become an unstoppable force, and every day is an adventure in its own way. The Dream Chaser shows you how to start living your real life, starting today.