A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
An e-writer called Ali or Alix will write to order anything you like, provided that you are prepared to enter the story as yourself and take the risk of leaving it as someone else. You can be the hero of your own life. You can have freedom just for one night. But there is a price to pay.
This comprehensive guide to understanding and paying less property tax for dummies is the best-value beginners book on the market. Covering everything from commercial buy-to-let and jet-to-let to property development and investing through a company, it explains a notoriously confusing subject in straightforward and easy to follow language. Packed full of tax saving tips and strategies, Understanding and Paying Less Tax For Dummies will help British property owners and investors minimise their tax bills and maximise their returns.
Real case studies on insurance fraud written by real fraud examiners Insurance Fraud Casebook is a one-of-a-kind collection consisting of actual cases written by fraud examiners out in the field. These cases were hand selected from hundreds of submissions and together form a comprehensive picture of the many types of insurance fraud—how they are investigated, across industries and throughout the world. Entertaining and enlightening, the cases cover every type of insurance fraud, from medical fraud to counterfeiting. Each case outlines how the fraud was engineered, how it was investigated, and how perpetrators were brought to justice Written for fraud examiners, auditors, and insurance auditors Other titles by Wells: Fraud Fighter and Corporate Fraud Handbook, Third Edition Edited by Dr. Joseph T. Wells, the founder and Chairman of the Association of Certified Fraud Examiners (ACFE), the world's leading anti-fraud organization, this book reveals the dangers of insurance fraud and the measures that can be taken to prevent it from happening in the first place.
Everyone is always out there searching for someone and something, usually for a lover, usually for love. And this is a love story. But the murderee - Nicola Six - is searching for something and someone else: her murderer. She knows the time, she knows the place, she knows the motive, she knows the means. She just doesn't know the man. London Fields is a brilliant, funny and multi-layered novel. It is a book in which the narrator, Samson Young, enters the Black Cross, a thoroughly undesirable public house, and finds the main players of his drama assembled, just waiting to begin. It's a gift of a story from real life...all Samson has to do is write it as it happens.
Give your business a successful credit and collections plan with this easy and clear guide Over 100,000 businesses have slow or non-paying customers. Yet very few actually have a workable plan for claiming the missing revenue that results. This book gives you a complete solution and tool set to ensure your business maximizes its collections while maintaining an effective, profitable credit plan. You'll discover how to set up an efficient in-house credit policy that not only lets you collect more debts, but also boost sales, increase cash flow, and grow profits. Step-by-step credit management instructions show you how to weed out bad-paying customers, add more good-paying customers, collect on past-due balances, avoid bad debt, and limit credit risk. Contains all needed forms to set up and implement an effective credit policy Author is a popular columnist for several newspapers and national magazines, and appears regularly in the media as a go-to authority on debt Get Paid enables you to decide what matters most to your business when it comes to billing, payment terms, pricing, cash flow, and more, then set up the systems to meet these goals and increase profitability.
AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. In Loving Someone Who Has Dementia, Pauline Boss provides research-based advice for people who care for someone with dementia. Nearly half of U.S. citizens over the age of 85 are suffering from some kind of dementia and require care. Loving Someone Who Has Dementia is a new kind of caregiving book. It's not about the usual techniques, but about how to manage on-going stress and grief. The book is for caregivers, family members, friends, neighbors as well as educators and professionals—anyone touched by the epidemic of dementia. Dr. Boss helps caregivers find hope in «ambiguous loss»—having a loved one both here and not here, physically present but psychologically absent. Outlines seven guidelines to stay resilient while caring for someone who has dementia Discusses the meaning of relationships with individuals who are cognitively impaired and no longer as they used to be Offers approaches to understand and cope with the emotional strain of care-giving Boss's book builds on research and clinical experience, yet the material is presented as a conversation. She shows you a way to embrace rather than resist the ambiguity in your relationship with someone who has dementia.
Research-based advice for people who care for someone with dementia Nearly half of U.S. citizens over the age of 85 are suffering from some kind of dementia and require care. Loving Someone Who Has Dementia is a new kind of caregiving book. It's not about the usual techniques, but about how to manage on-going stress and grief. The book is for caregivers, family members, friends, neighbors as well as educators and professionals—anyone touched by the epidemic of dementia. Dr. Boss helps caregivers find hope in «ambiguous loss»—having a loved one both here and not here, physically present but psychologically absent. Outlines seven guidelines to stay resilient while caring for someone who has dementia Discusses the meaning of relationships with individuals who are cognitively impaired and no longer as they used to be Offers approaches to understand and cope with the emotional strain of care-giving Boss's book builds on research and clinical experience, yet the material is presented as a conversation. She shows you a way to embrace rather than resist the ambiguity in your relationship with someone who has dementia.
Anna Snow grew up in an orphanage in Bath knowing nothing of her origins, but a letter from a London solicitor changes all that. She discovers the late Earl of Riverdale was her father and she has inherited his fortune. She even has siblings. However, they want nothing to do with her or her attempts to share her new wealth. But the new earl's guardian is interested in Anna...Avery Archer, Duke of Netherby, has an air about him that keeps others at a distance. Yet his decision to aid Anna in her transition from orphan to lady brings him closer to her--and his own feelings. As her new life threatens to overwhelm Anna, Avery must risk all in order to rescue her.
The PowerBook is twenty-first century fiction that uses past, present and future as shifting dimensions of a multiple reality. The story is simple. An e-writer called Ali or Alix will write to order anything you like, provided that you are prepared to enter the story as yourself and take the risk of leaving it as someone else. You can be the hero of your own life. You can have freedom just for one night. But there is a price to pay.
Everything aspiring authors need to write, publish, and sell a children's book Everyone loves a children's book—and many dream about writing one. But is it actually possible for an unpublished writer—armed with a good story idea and a love of kids—to write, sell, publish, and promote a book? Yes, it is! Clearly and concisely written with straightforward advice and a plethora of specific up-to-date recommendations, Writing Children's Books For Dummies provides step-by-step information on everything aspiring children's book authors need to know—from researching the current marketplace to developing story ideas, strengthening writing skills, dealing with editors, and submitting proposals and manuscripts to agents and publishers. Updated and improved writing exercises All new content on social media and establishing an online presence as an author Fresh, updated content on publishing via hard copy and all the e- platforms From setting down that first word on paper to doing a successful publicity tour, Writing Children's Books For Dummies gives you the confidence and the insiders' know-how to write and sell the story you've always wanted to write.
Juan Diego's little sister is a mind reader. As a teenager, he struggles to keep anything secret - Lupe knows all the worst things that go through his mind. And sometimes she knows more. What a terrible burden it is to know - or to think you know - your future, or worse, the future of someone you love. What might a young girl be driven to do if she thought she had the power to change what lies ahead? Later in life, Juan Diego embarks on a journey to fulfil a promise he made in his youth. It is a long story and it has long awaited an ending, but Juan Diego is unable to write the final chapters. This is the story of what happens when the future collides with the past.
A lively picture book that examines the issue of not listening in an amusing but reassuring way through animal characters - perfect for young children who forget to listen. The story offers a gentle way in to reinforce this good behaviour. At the end of the story there are notes for parents and teachers with suggestions of ways to help children deal with anger.
Monkey is so excited about a go-kart race that he doesn't listen to any of the instructions. He doesn't stop to check his kart and he nearly ruins the race for all the animals. Can Monkey learn to listen and pay attention or will the race be abandoned for good?
It is part of a series Behaviour Matters, which is perfect for sharing with children as a gentle means of discussing their emotions, boosting self-esteem and reinforcing good behaviour. Each book has a fun story featuring fantastic characters which is backed up by suggestions for activities and ideas to talk through together. They support the Personal, Social and Emotional Development Area of Learning in the Early Years Foundation Stage.
'Excellent for sharing and encouraging discussion... we can all learn from the approach taken in this series.' Parents in Touch
With her parent's marriage declared bigamous, Camille Westcott is now illegitimate and without a title. Looking to eschew the trappings of her old life, she leaves London to teach at the Bath orphanage where her newly-discovered half-sister lived. But even as she settles in, she must sit for a portrait commissioned by her grandmother and endure an artist who riles her every nerve.An art teacher at the orphanage that was once his home, Joel Cunningham has been hired to paint the portrait of the haughty new teacher. But as Camille poses for Joel, their mutual contempt soon turns to desire. And it is only the bond between them that will allow them to weather the rough storm that lies ahead...
In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
Love music boxes but never seem to be able to find the song you really want? With this DIY Music Box, you can create the music you've always wanted. It is operated by turning the hand crank as the music strip is fed through the music box. Write your musical note on the paper strip, and use the puncher to punch the holes. Then put it inside the music box movement and stir the shaft, then it can make the sound.
Made of high-quality zinc alloy, solid and durable.
Three paper strips and one puncher are included, you can write your musical note and punch the holes to create your own melody.
With the hand crank, you can control the rhythm by yourself.
Play any song you wish, a must have item for musicians crafters and lovers.
Suitable for all ages and you do not have to know how to play a musical instrument.
Note: The songs of the music box on the attached paper strip can play music wit the DIY Music Box after punching.
Name DIY Music Box
Type Music Box
Material Zinc Alloy
Product Weight 150g
Package Weight 220g
Product Size 10 x 4.5 x 2.6 cm
Package Size 11 x 6 x 4 cm
Package Contents 1 x DIY Music Box Movement 3 x Paper Strip 1 x Puncher
CODERS ARE ROCK STARS Coders are the people who are building the future. You can stake your own claim on the future by learning pro coding techniques. Take a look inside to figure out how and why coders think a bit differently, the basics of building a working application with a professional coding language, and how to test your app to make sure it works. Get a jump on your future as a rock-star coder today! See the big picture – get a grip on how pro coders start and finish a project Know the code – get your hands on a pro coding language and put it to work Make things happen – create a working application you can share with friends
Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities to drive company growth by taking a fresh look at the customer smart distribution and sales process. The authors, from Accenture, one of the world's largest consulting companies, explain how companies can be smarter about what their customers truly want and maximize the return on investment from all available resources for growth opportunities by exploring creative distribution options, including leveraging partners, online outlets, iPads/tablets, your traditional sales force, and more. Selling Through Someone Else demonstrates that traditional approaches are no longer effective and how, by capitalizing on converging forces, companies can transform their «sales» approaches to grow revenue, and enhance customer and brand loyalty. Explores how globalization, new competitors, and low-cost threats are reshaping the way sales is happening today, and how to prepare your company to be successful in this new dynamic and iterative selling model Shows how analytics, the shift to digital selling and mobile sales tools, and new approaches to sales operations can reshape the entire sales function Demonstrates how new ecosystems of partners are created, managed, and incented to drive greater sales and profitability Accenture has helped numerous clients collaborate across IT, Sales, and Marketing to dramatically grow distribution and adapt to the different «playing field» of today. Selling through Someone Else applies the trends and lessons learned from Fortune 500 and Global 500 companies to mid-sized enterprises and small-medium businesses owners.
The «how-not-to» leadership book There is a paradox in leadership: we can only succeed by knowing failure. Every accomplished leader knows there are minefields of failures that need to be navigated in order to succeed. Wouldn't it be great to have the insights to help you prevent from making avoidable mistakes? Unfortunately, in business talking about mistakes can be taboo, and, at a certain level, learning from failure is not an option. Weinzimmer and McConoughey speak frankly about the things that are difficult to talk about – the unvarnished truths necessary to become a successful leader. Based on a groundbreaking 7-year study of what almost 1000 managers across 21 industries really think about lessons from failures Includes exclusive interview material from CEOs at a wide range of organizations, including major firms such as Caterpillar, Priceline.com, and Allstate; startups; and entrepreneurial small businesses Drills down into failure to uncover the strategies that aspiring leaders need in order to avoid the most damning leadership mistakes: unbalanced orchestration, drama management, and reckless vanity Learning from the mistakes of others is a necessary part of the journey of effective leadership, and this book offers an indispensable guide to learning these powerful lessons—without paying the price of failure.
Fantastic strategies for getting high school students excited about writing This book offers 50 creative writing lesson plans from the imaginative and highly acclaimed 826 National writing labs. Created as a resource to reach all students (even those most resistant to creative writing), the off-beat and attention-grabbing lessons include such gems as «Literary Facebooks,» where students create a mock Facebook profile based on their favorite literary character, as well as highly practical lessons like the «College Application Essay Boot Camp.» These writing lessons are written by experts—and favorite novelists, actors, and other entertainers pitched in too. Road-tested lessons from a stellar national writing lab Inventive and unique lessons that will appeal to even the most difficult-to-reach students Includes a chart linking lessons to the Common Core State Standards 826 National is an organization committed to supporting teachers, publishing student work, and offering services for English language learners.
Creative strategies for getting young students excited about writing Don't Forget to Write for the Elementary Grades offers 50 creative writing lesson plans from the imaginative and highly acclaimed 826 National writing labs. Created as a resource to reach all students (even those most resistant to creative writing), the lessons range from goofy fun (like «The Other Toy Story: Make Your Toys Come to Life») to practical, from sports to science, music to mysteries. These lessons are written by experts, and favorite novelists, actors, and other celebrities pitched in too. Lessons are linked to the Common Core State Standards. A treasure trove of proven, field-tested lessons to teach writing skills Inventive and unique lessons will appeal to even the most difficult-to-reach students 826 National has locations in eight cities: San Francisco, New York, Los Angeles, Ann Arbor, Chicago, Seattle, Boston, and Washington DC 826 National is a nonprofit organization, founded by Dave Eggers, and committed to supporting teachers, publishing student work, and offering services for English language learners.
A groundbreaking work for healing long-term emotional problems The Power of Memoir is a pioneering how-to book that provides a new step-by-step program to use memoir writing as a therapeutic process. By going through these steps you'll learn how to choose the significant milestones and turning points that make up a coherent story leading to a life-changing epiphany. Help uncover the secret stories that are the keys to healing Explore the dynamics and roles of dysfunctional families Heal old wounds, creating a better present and brighter future Using many examples from her students and clients, the author shows how creative, well-planned, and carefully researched memoir writing can offer a process for sorting out the truth from lies and family myths.