This concise paperback is one of the best known guides to writing a paper for publication in biomedical journals. Its straightforward format – a chapter covering each of part of the structured abstract – makes it relevant and easy to use for any novice paper writer. How to Write a Paper addresses the mechanics of submission, including electronic submission, and how publishers handle papers, writing letters to journals abstracts for scientific meetings, and assessing papers. This new edition also covers how to write a book review and updated chapters on ethics, electronic publication and submission, and the movement for open access.
Research like a pro-and write a winning paper! Do research papers make you nervous? Don't panic! This task isn't as overwhelming as it may seem–and conducting good research is an important skill to have. With How to Write a Great Research Paper, you'll see how easy and rewarding it can be to explore a topic and present your ideas in an organized and interesting way. Filled with easy-to-follow instructions and valuable tips, this new guide breaks the entire process down into 7 Keys to Success: * Find a Topic * Look It Up * Take Notes * Outline Your Paper * Create Your First Draft * Revise and Edit Your Draft * Present Your Paper So take a deep breath, relax-and get ready to write a top-notch research paper!
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Make customer feedback work for your business. Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service. Pay Attention! paves the way. Your company wins when you: Understand Customer Expectations Embrace and implement The RATER Factors Define who you are and what you offer Become E.T.D.B.W. (Easy To Do Business With) Connect with your audience in all mediums React appropriately and respond immediately to customer feedback Recover sincerely when things go wrong All you need is to Pay Attention!
You can do it! Here’s everything you need to write your best story EVER!
Set the scene, create charismatic characters, find the perfect words, and wrap your story up with an exhilarating ending-all with the help of this essential guide to writing that you won’t be able to put down!
Данное учебное пособие разработано для студентов всех направлений подготовки Института радиоэлектроники и информационных технологий – РтФ, имеющих в учебных планах дисциплину «Иностранный язык для научных целей».
Учебное пособие содержит практические советы по выбору темы научного исследования, методы исследования и общие правила оформления отчетной документации. Задания к каждому разделу помогут приобрести практические навыки исследовательской деятельности с использованием аутентичных источников. Глоссарий дает возможность разобраться в терминологии пособия.
A timely look at how to evaluate and determine executive pay Recognized as the leading expert on executive compensation, Robin Ferracone combines her own 20 years of experience with interviews with executives and compensation committees to provide a clear examination of and guidance on determining pay packages, actions, and designs. and Over the past 25 years, the author has created a database of executive pay across 44,000 companies, broken down by company performance, company revenue and industry. Using this data, the author provides boards and individuals evaluating executive pay with the ability to analytically determine an appropriate compensation package. Provides real-life stories, perspectives, and insights from thought leaders on executive compensation Contains interview with compensation committee members, executives, academicians, government leaders, and shareholder activists Research based on 44,000 companies broken down by performance, revenue and industry Offers a timely resource on a hot button topic.
Creative strategies for getting young students excited about writing Don't Forget to Write for the Elementary Grades offers 50 creative writing lesson plans from the imaginative and highly acclaimed 826 National writing labs. Created as a resource to reach all students (even those most resistant to creative writing), the lessons range from goofy fun (like «The Other Toy Story: Make Your Toys Come to Life») to practical, from sports to science, music to mysteries. These lessons are written by experts, and favorite novelists, actors, and other celebrities pitched in too. Lessons are linked to the Common Core State Standards. A treasure trove of proven, field-tested lessons to teach writing skills Inventive and unique lessons will appeal to even the most difficult-to-reach students 826 National has locations in eight cities: San Francisco, New York, Los Angeles, Ann Arbor, Chicago, Seattle, Boston, and Washington DC 826 National is a nonprofit organization, founded by Dave Eggers, and committed to supporting teachers, publishing student work, and offering services for English language learners.
Настоящий учебник предназначен для тех, кто впервые приступает к изучению английского языка самостоятельно или под руководством преподавателя, а также для тех, кто по разным причинам еще не овладел основами языка и слабо ориентируется в нем. В данном пособии представлены материалы, разработанные специально для начинающих на основе новейших британских методик преподавания, которые помогут учащимся получить и закрепить первые навыки практического владения английским языком. В дополнение к книге издательством подготовлен аудиоматериал в формате mp3.
Essential Guide to Reading Biomedical Papers: Recognising and Interpreting Best Practice is an indispensable companion to the biomedical literature. This concise, easy-to-follow text gives an insight into core techniques and practices in biomedical research and how, when and why a technique should be used and presented in the literature. Readers are alerted to common failures and misinterpretations that may evade peer review and are equipped with the judgment necessary to be properly critical of the findings claimed by research articles. This unique book will be an invaluable resource for students, technicians and researchers in all areas of biomedicine. Allows the reader to develop the necessary skills to properly evaluate research articles Coverage of over 30 commonly-used techniques in the biomedical sciences Global approach and application, with contributions from leading experts in diverse fields