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Gordon  Graham White Papers For Dummies

Gordon Graham White Papers For Dummies

A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

Stephen L. Nelson QuickBooks 2015 For Dummies

Stephen L. Nelson QuickBooks 2015 For Dummies

Keep your business finances under control easily with QuickBooks If you're like most people involved with a small business, accounting is the last thing you want to spend a lot of time on. Luckily, QuickBooks For Dummies makes it easy to get all the confusing finance stuff out of the way so you can concentrate on other aspects of your growing business. Inside this fun, easy-to-read guide, you'll find out how to manage your financial records, track sales and inventory, pay bills, figure out job costs, and more. With easy-to-follow guidance and plain-English explanations that cut through the financial jargon, this resource shows you how to get started with QuickBooks, populate QuickBooks lists, create invoices and credit memos, record sales receipts, set up inventory items, record and pay bills, track business checkbooks and credit cards, print checks, build a budget, generate financial reports, and so much more. Walks you through installing the software and configuring QuickBooks for your business needs Shows you how to write checks, set up payroll reminders, and keep the payroll rolling Covers how to securely download bank and credit card transactions, as well as how to pay bills online Provides easy-to-follow steps for keeping track of your checkbook, credit and debit accounts, inventory, payroll, and budgets Written by a CPA who knows QuickBooks and understands your unique business needs, QuickBooks For Dummies is your go-to guide for getting past the paperwork and putting the program to work.


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