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Mal  Warwick How to Write Successful Fundraising Appeals

Mal Warwick How to Write Successful Fundraising Appeals

Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More… Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

Gordon  Graham White Papers For Dummies

Gordon Graham White Papers For Dummies

A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

SAMSUNG SSD 850 EVO mSATA Solid State Drive SSD 120GB/250GB/500GB/1TB

SAMSUNG SSD 850 EVO mSATA Solid State Drive SSD 120GB/250GB/500GB/1TB

Unlock Your Computer's Potential Samsung's 850 EVO series SSD is the industry's #1 best-selling SSD and is perfect for everyday computing. Powered by Samsung's V-NAND technology, the 850 EVO transforms the everyday computing experience with optimized performance and endurance. Designed to fit desktop PCs, laptops, and ultrabook TurboWrite Technology Achieve incredible read/write performance to maximize your everyday computing experience with Samsung's TurboWrite technology. You can obtain up to 2x faster random read write speeds than the award-winning Samsung 840 EVO. The 850 EVO delivers class-leading performance* in sequential read (540MB/s RAPID Mode Samsung's Magician software enables RAPID Mode for up to 2x faster performance* by utilizing unused PC memory (DRAM) as a high-speed cache. The newest version of Samsung Magician supports up to a 4 GB cache on a system with 16 GB of DRAM. Enhanced Endurance and Reliability The 850 EVO doubles the endurance and reliability compared to the previous generation 840 EVO and features a class-leading 5 year warranty. With enhanced long-term reliability, the 850 EVO assures long-term dependable performance of up to 30% longer than the previous generation 840 EVO. Improved Energy Efficiency The 850 EVO delivers significantly longer battery life on your notebook with a controller designed and optimized for 3D V-NAND that supports. Device Sleep for Windows at a highly efficient 2mW. The 850 EVO supports 25% better power efficiency than the 840 EVO during write operations thanks to ultr Specification Product Type mSATA Interface SATA 6Gb/s Interface, compatible with SATA 3Gb/s & SATA 1.5Gb/s interface Sequential Read Speed Up to 540 MB/s Sequential Read * *Performance may vary based on system hardware & configuration Sequential Write Speed Up to 520 MB/s Sequential Write * *Performance may vary based on system hardware & configuration Random Read Speed Random Read (4KB, QD32):Up to 97,000 IOPS Random Read * Performance may vary based on system hardware & configurationRandom Read (4KB, QD1): Up to 10,000 IOPS Random Read * Performance may vary based on system hardware & configuration Random Write Speed Random Write (4KB, QD32): Up to 88,000 IOPS Random Write * *Performance may vary based on system hardware & configurationRandom Write (4KB, QD1): Up to 40,000 IOPS Random Write * Performance may vary based on system hardware & configuration Memory Speed Samsung 32 layer 3D V-NANDSamsung 1GB Low Power DDR2 SDRAM Controller Samsung MEX Controller Trim Support Yes AES Encryption AES 256 bit Encryption (Class 0), TCG/Opal, IEEE1667 (Encrypted drive) S.M.A.R.T. Support Yes GC (Garbage Collection) Auto Garbage Collection Algorithm WWN Support World Wide Name supported Device Sleep Mode Support Yes Internal Storage Yes Temperature proof Yes Voltage 3V ± 5% Allowable voltage Reliability (MTBF) 1.5 Million Hours Reliability (MTBF)

Jean  Barbazette How to Write Terrific Training Materials. Methods, Tools, and Techniques

Jean Barbazette How to Write Terrific Training Materials. Methods, Tools, and Techniques

Now you can access Jean Barbazette's systematic process for creating winning training materials that will help raise your skills to the next level. The book is filled with easy-to-use tools and templates that answer all the questions trainers, course designers, and subject matter experts (SMEs) have about what it takes to develop training materials and how they can easily create the best training program in the shortest amount of time. «Jean is a master at providing her readers with new ideas and innovative approaches to the art of delivering excellent learning solutions. Our field has gone through so many changes and Jean is on top of them and out in front all at the same time. Bravo!» —Beverly Kaye, founder/chairman of the board, Career Systems International and coauthor of Help Them Grow or Watch Them Go «Barbazette has done it again: she has made your job easier with step-by-step guidelines for developing training materials. Jean covers the entire process in her typical easy-to-follow manner, simplifying the complicated and making you the hero! Don't miss this one!» —Elaine Biech, ebb associates inc. and author of The Business of Consulting «Once again master trainer Barbazette has provided an elegantly simple, step-by-step guide to what can often be the most tedious part of the training process: writing training materials that support and expand a learner's results. Both seasoned professional and newcomer will find this an easy-to-follow guide and valuable resource to be used over and over.» —Eileen McDargh, president, McDargh Communications, and author of Talk Ain't Cheap – It's Priceless «Barbazette is back to fill another gap in the training literature. This extensive work on how and when to write training materials is chock-full of templates and other tools. Systematic and thorough, this is an exceptional guide for those wanting to efficiently create successful training interventions.» —Jane Bozarth, Ed.D., eLearning Coordinator, State of North Carolina and author of Better Than Bullet Points

SAMSUNG SSD 850 EVO M.2 Solid State Drive SSD 120GB/250GB/500GB

SAMSUNG SSD 850 EVO M.2 Solid State Drive SSD 120GB/250GB/500GB

Unlock Your Computer's Potential Samsung's 850 EVO series SSD is the industry's #1 best-selling* SSD and is perfect for everyday computing. Powered by Samsung's V-NAND technology, the 850 EVO transforms the everyday computing experience with optimized performance and endurance. Designed to fit desktop PCs, laptops, and ultrabooks Uncompromised Performance The 850 EVO optimizes performance for your daily computing tasks, boasting sequential write speeds up to 520 MB/s with TurboWrite technology and sequential read speeds up to 540 MB/s. Plus, RAPID mode to further boost performance for up to 2x faster data processing speeds by utilizing unused PC me Guaranteed Endurance and Reliability The Samsung 850 EVO maintains high performance, optimized endurance, AES 256-bit hardware-based encryption, Dynamic Thermal Guard, and a 5 year limited warranty. Multiple Form Factors for Almost Any Need Samsung has designed the 850 EVO in multiple form factors with compatibility in mind. The 2.5-inch size is designed to fit most desktop PCs and laptops, while the SATA-based M.2 and mSATA are ideal for ultra-slim mobile computing. Specification Product Type M.2 Interface SATA 6Gb/s Interface, compatible with SATA 3Gb/s & SATA 1.5Gb/s interface Consumer Yes Capacity 500 GB* *Actual usable capacity may be less (due to formatting, partitioning, operating system, applications or otherwise) Sequential Read Speed Up to 540 MB/s Sequential Read * *Performance may vary based on system hardware & configuration Sequential Write Speed Up to 500 MB/s Sequential Write * *Performance may vary based on system hardware & configuration Random Read Speed Random Read (4KB, QD32): Up to 97,000 IOPS Random Read * Performance may vary based on system hardware & configuration Random Read (4KB, QD1) Up to 10,000 IOPS Random Read * Performance may vary based on system hardware & configuration Random Write Speed Random Write (4KB, QD32): Up to 89,000 IOPS Random Write * *Performance may vary based on system hardware & configuration Random Write (4KB, QD1) Up to 40,000 IOPS Random Write * Performance may vary based on system hardware & configuration Memory Speed Samsung 48L 3D V-NAND 512MB LPDDR3 Controller Samsung MGX Controller Trim Support Yes AES Encryption AES 256 bit Encryption (Class 0), TCG/Opal, IEEE1667 (Encrypted drive) S.M.A.R.T. Support Yes GC (Garbage Collection) Auto Garbage Collection Algorithm WWN Support World Wide Name supported Device Sleep Mode Support Yes Internal Storage Yes Temperature proof Yes Power Consumption (W) 50 MW * Actual power consumption may vary depending on system hardware & configuration Average 3.5 W *Maximum: 4.7 W (Burst mode) * Actual power consumption may vary depending on system hardware & configuration Voltage 3V ± 5% Allowable voltage Reliability (MTBF) 1.5 Million Hours Reliability (MTBF) Operating Temperature 32ºF - 158ºF Shock 1500G & 0.5ms (Half sine) Form Factor M.2 Dimensions (W x D x H) 3.16" x 0.87" x 0.06" Weight 0.28 lbs Software Management SW, Magician Software


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