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Mal  Warwick How to Write Successful Fundraising Appeals

Mal Warwick How to Write Successful Fundraising Appeals

Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More… Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

Roger  Kinsky Online Investing on the Australian Sharemarket

Roger Kinsky Online Investing on the Australian Sharemarket

How to trade and invest online, from bestselling investing author Roger Kinsky With the wide availability of market data and the low cost of online trading, millions of people are taking control of their own future and investing their savings online. The Internet allows small investors to manage their portfolios, set up their own superannuation funds, and research and trade shares all from the comfort of a home office. But there are always risks to investing and without the knowledge of a traditional stockbroker or investment manager to help them steer clear of bad deals, investors need guidance to successfully navigate the abundance of information available to them. This new Fourth Edition of Online Investing on the Australian Sharemarket is a complete and comprehensive guide to researching stocks and trading shares, demystifying the complexities and explaining confusing investment jargon along the way. You'll discover how to find the best online broker, setup your account, place orders, analyse the market, and monitor and improve your portfolio's performance. The ideal guide for beginner and intermediate level investors who want to learn to invest wisely and profitably Written by an active trader and bestselling author of Teach Yourself About Shares, Shares Made Simple, and Charting Made Simple Covers all the basics of online investing, including how to set up an account, research shares, and make profitable trades Updated to include all the latest information setting up a self-managed superannuation fund, forex trading, and mobile technologies For Australians who want to take control of their investment portfolios, Online Investing on the Australian Sharemarket is the perfect beginner's guide.

Laura  DeCarlo Resumes For Dummies

Laura DeCarlo Resumes For Dummies

Master the art of resume writing and boost your chances of getting hired With unemployment rates still running high, getting an edge up on the competition in your field—whatever it may be—can be an intimidating and exhausting undertaking. Luckily, Resumes For Dummies is here to serve as your life raft as you navigate the murky waters of a modern-day job search. Inside, you'll find expert guidance on writing a winning resume that will set you head and shoulders above the crowd to land that elusive interview and get the job of your dreams. There's nothing easy and breezy about looking for a new job—whether you currently have one or not. But rather than succumbing to the panic that might convince you to hide under the covers, Resumes For Dummies arms you with the confidence you need to write a resume that will have prospective employers knocking your at your door. Includes tips on avoiding common resume-writing mistakes Provides updates on the latest changes in the job market that you'll need to take into account when writing a resume Outlines how to approach a lay-off in a professional light Covers how to confront privacy and reputation issues in online social job search Whether you're a recent graduate, second-timer looking for your next job, prime-timer who hasn't job-searched in decades, or the unfortunate victim of a lay-off, Resumes For Dummies takes the fear out of putting your skills on paper and sets you on the path to getting your foot in the door—and landing the job of your dreams.

Dave  Austin Songwriting For Dummies

Dave Austin Songwriting For Dummies

Proven techniques for songwriting success This friendly, hands-on guide tackles the new face of the recording industry, guiding you through the shift from traditional sales to downloads and mobile music, as well as how you can harness social media networks to get your music «out there.» You get basic songwriting concepts, insider tips and advice, and inspiration for writing – and selling – meaningful, timeless songs. Songwriting 101 – get a grip on everything you need to know to write a song, from learning to listen to your «inner voice» to creating a «mood» and everything in between Jaunt around the genres – discover the variety of musical genres and find your fit, whether it's rock, pop, R&B, gospel, country, or more Let the lyrics out – master the art of writing lyrics, from finding your own voice to penning the actual words to using hooks, verses, choruses, and bridges Make beautiful music – find your rhythm, make melodies, and use chords to put the finishing touches on your song Work the Web – harness online marketing and social networks like Facebook, Twitter, and others to get your music heard by a whole new audience Open the book and find: What you need to know before you write a single note Tips on finding inspiration Ways to use poetic devices in lyrics Computer and Web-based shortcuts and technologies to streamline songwriting A look at famous songwriting collaborators Writing for stage, screen, and television How to make a demo to get your song heard Advice on how to make money from your music Learn to: Develop your songwriting skills with tips and techniques from the pros Use social networking sites to get your music out to the public Break into the industry with helpful, how-to instructions

Katrina Meyer A. Student Engagement Online: What Works and Why. ASHE Higher Education Report, Volume 40, Number 6

Katrina Meyer A. Student Engagement Online: What Works and Why. ASHE Higher Education Report, Volume 40, Number 6

What makes online learning engaging to students? Engagement depends upon designing learning that is active and collaborative, authentic and experiential, constructive and transformative. While students and instructors can inadvertently act in several ways to decrease student engagement in online coursework, research indicates a range of options that have been proven to engage students in their online courses. This report explores the learning theories, pedagogies, and active learning options that encourage student engagement, push them to think more deeply, and teach them how to learn. It guides instructors on how to evaluate the effectiveness of technological and software tools, and to evaluate and assess the activities, learning, and retention occurring in their online classes. Finally, it will help instructors find inspiration for engagement from the face-to-face settings that can be translated into the online environment. This is the 6th issue of the 40th volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.

Gordon  Graham White Papers For Dummies

Gordon Graham White Papers For Dummies

A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

Jean  Barbazette How to Write Terrific Training Materials. Methods, Tools, and Techniques

Jean Barbazette How to Write Terrific Training Materials. Methods, Tools, and Techniques

Now you can access Jean Barbazette's systematic process for creating winning training materials that will help raise your skills to the next level. The book is filled with easy-to-use tools and templates that answer all the questions trainers, course designers, and subject matter experts (SMEs) have about what it takes to develop training materials and how they can easily create the best training program in the shortest amount of time. «Jean is a master at providing her readers with new ideas and innovative approaches to the art of delivering excellent learning solutions. Our field has gone through so many changes and Jean is on top of them and out in front all at the same time. Bravo!» —Beverly Kaye, founder/chairman of the board, Career Systems International and coauthor of Help Them Grow or Watch Them Go «Barbazette has done it again: she has made your job easier with step-by-step guidelines for developing training materials. Jean covers the entire process in her typical easy-to-follow manner, simplifying the complicated and making you the hero! Don't miss this one!» —Elaine Biech, ebb associates inc. and author of The Business of Consulting «Once again master trainer Barbazette has provided an elegantly simple, step-by-step guide to what can often be the most tedious part of the training process: writing training materials that support and expand a learner's results. Both seasoned professional and newcomer will find this an easy-to-follow guide and valuable resource to be used over and over.» —Eileen McDargh, president, McDargh Communications, and author of Talk Ain't Cheap – It's Priceless «Barbazette is back to fill another gap in the training literature. This extensive work on how and when to write training materials is chock-full of templates and other tools. Systematic and thorough, this is an exceptional guide for those wanting to efficiently create successful training interventions.» —Jane Bozarth, Ed.D., eLearning Coordinator, State of North Carolina and author of Better Than Bullet Points

SAMSUNG SSD 850 EVO mSATA Solid State Drive SSD 120GB/250GB/500GB/1TB

SAMSUNG SSD 850 EVO mSATA Solid State Drive SSD 120GB/250GB/500GB/1TB

Unlock Your Computer's Potential Samsung's 850 EVO series SSD is the industry's #1 best-selling SSD and is perfect for everyday computing. Powered by Samsung's V-NAND technology, the 850 EVO transforms the everyday computing experience with optimized performance and endurance. Designed to fit desktop PCs, laptops, and ultrabook TurboWrite Technology Achieve incredible read/write performance to maximize your everyday computing experience with Samsung's TurboWrite technology. You can obtain up to 2x faster random read write speeds than the award-winning Samsung 840 EVO. The 850 EVO delivers class-leading performance* in sequential read (540MB/s RAPID Mode Samsung's Magician software enables RAPID Mode for up to 2x faster performance* by utilizing unused PC memory (DRAM) as a high-speed cache. The newest version of Samsung Magician supports up to a 4 GB cache on a system with 16 GB of DRAM. Enhanced Endurance and Reliability The 850 EVO doubles the endurance and reliability compared to the previous generation 840 EVO and features a class-leading 5 year warranty. With enhanced long-term reliability, the 850 EVO assures long-term dependable performance of up to 30% longer than the previous generation 840 EVO. Improved Energy Efficiency The 850 EVO delivers significantly longer battery life on your notebook with a controller designed and optimized for 3D V-NAND that supports. Device Sleep for Windows at a highly efficient 2mW. The 850 EVO supports 25% better power efficiency than the 840 EVO during write operations thanks to ultr Specification Product Type mSATA Interface SATA 6Gb/s Interface, compatible with SATA 3Gb/s & SATA 1.5Gb/s interface Sequential Read Speed Up to 540 MB/s Sequential Read * *Performance may vary based on system hardware & configuration Sequential Write Speed Up to 520 MB/s Sequential Write * *Performance may vary based on system hardware & configuration Random Read Speed Random Read (4KB, QD32):Up to 97,000 IOPS Random Read * Performance may vary based on system hardware & configurationRandom Read (4KB, QD1): Up to 10,000 IOPS Random Read * Performance may vary based on system hardware & configuration Random Write Speed Random Write (4KB, QD32): Up to 88,000 IOPS Random Write * *Performance may vary based on system hardware & configurationRandom Write (4KB, QD1): Up to 40,000 IOPS Random Write * Performance may vary based on system hardware & configuration Memory Speed Samsung 32 layer 3D V-NANDSamsung 1GB Low Power DDR2 SDRAM Controller Samsung MEX Controller Trim Support Yes AES Encryption AES 256 bit Encryption (Class 0), TCG/Opal, IEEE1667 (Encrypted drive) S.M.A.R.T. Support Yes GC (Garbage Collection) Auto Garbage Collection Algorithm WWN Support World Wide Name supported Device Sleep Mode Support Yes Internal Storage Yes Temperature proof Yes Voltage 3V ± 5% Allowable voltage Reliability (MTBF) 1.5 Million Hours Reliability (MTBF)

Greg  Holden Starting and Running an Online Business For Dummies

Greg Holden Starting and Running an Online Business For Dummies

The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.


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