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Mass Media Research An Introduction [9781133307334]

Debra  Wetcher-Hendricks Analyzing Quantitative Data. An Introduction for Social Researchers

Debra Wetcher-Hendricks Analyzing Quantitative Data. An Introduction for Social Researchers

A user-friendly, hands-on guide to recognizing and conducting proper research techniques in data collection Offering a unique approach to numerical research methods, Analyzing Quantitative Data: An Introduction for Social Researchers presents readers with the necessary statistical applications for carrying out the key phases of conducting and evaluating a research project. The book guides readers through the steps of data analysis, from organizing raw data to utilizing descriptive statistics and tests of significance, drawing valid conclusions, and writing research reports. The author successfully provides a presentation that is accessible and hands-on rather than heavily theoretical, outlining the key quantitative processes and the use of software to successfully draw valid conclusions from gathered data. In its discussion of methods for organizing data, the book includes suggestions for coding and entry into spreadsheets or databases while also introducing commonly used descriptive statistics and clarifying their roles in data analysis. Next, inferential statistics is explored in-depth with explanations of and instructions for performing chi-square tests, t-tests, analyses of variance, correlation and regression analyses, and a number of advanced statistical procedures. Each chapter contains explanations of when to use the tests described, relevant formulas, and sample computations. The book concludes with guidance on extracting meaningful conclusions from statistical tests and writing research reports that describe procedures and analyses. Throughout the book, Statistical Resources for SPSS® sections provide fundamental instruction for using SPSS® to obtain the results presented. Where necessary, the author provides basic theoretical explanations for distributions and background information regarding formulas. Each chapter concludes with practice problems, and a related website features derivations of the book's formulas along with additional resources for performing the discussed processes. Analyzing Quantitative Data is an excellent book for social sciences courses on data analysis and research methods at the upper-undergraduate and graduate levels. It also serves as a valuable reference for applied statisticians and practitioners working in the fields of education, medicine, business and public service who analyze, interpret, and evaluate data in their daily work.

Laurie Starkey S. Introduction to Strategies for Organic Synthesis

Laurie Starkey S. Introduction to Strategies for Organic Synthesis

The stepping-stone text for students with a preliminary knowledge of organic chemistry looking to move into organic synthesis research and graduate-level coursework Organic synthesis is an advanced but important field of organic chemistry, however resources for advanced undergraduates and graduate students moving from introductory organic chemistry courses to organic synthesis research are scarce. Introduction to Strategies for Organic Synthesis is designed to fill this void, teaching practical skills for making logical retrosynthetic disconnections, while reviewing basic organic transformations, reactions, and reactivities. Divided into seven parts that include sections on Retrosynthesis and Protective Groups; Overview of Organic Transformations; Synthesis of Monofunctional Target Molecules; Synthesis of Target Molecules with Two Functional Groups; Synthesis of Aromatic Target Molecules; Synthesis of Compounds Containing Rings; and Predicting and Controlling Stereochemistry, the book covers everything students need to successfully perform retrosynthetic analyses of target molecule synthesis. Starting with a review of functional group transformations, reagents, and reaction mechanisms, the book demonstrates how to plan a synthesis, explaining functional group analysis and strategic disconnections. Incorporating a review of the organic reactions covered, it also demonstrates each reaction from a synthetic chemist's point of view, to provide students with a clearer understanding of how retrosynthetic disconnections are made. Including detailed solutions to over 300 problems, worked-through examples and end-of-chapter comprehension problems, Introduction to Strategies for Organic Synthesis serves as a stepping stone for students with an introductory knowledge of organic chemistry looking to progress to more advanced synthetic concepts and methodologies.

Montgomery Shaw T. Introduction to Polymer Rheology

Montgomery Shaw T. Introduction to Polymer Rheology

An introduction to the rheology of polymers, with simple math Designed for practicing scientists and engineers interested in polymer rheology science, education, consulting, or research and development, Introduction to Polymer Rheology is a comprehensive yet accessible guide to the study of the deformation and flow of matter under applied stress. Often considered a complicated topic for beginners, the book makes grasping the fundamentals of polymer rheology easy by presenting information in an approachable way and limiting the use of complex mathematics. By doing so, this introductory overview provides readers with easy access to the key concepts underlying the flow behavior of polymer melts, solutions, and suspensions. Incorporating sample problems that are worked through and explained on the page, as well as numerous practice problems to gauge learning comprehension, the book prepares new students and practitioners for moving on to more advanced concepts. Comprising twelve chapters, the book covers stress, velocity and rate of deformation, the relationship between stress and rate of deformation (Newtonian fluid), generalized Newtonian fluids, normal stresses and elastic behavior, experimental methods, small and large strain, the molecular origins of rheological behavior, elementary polymer processing concepts, quality control in rheology, and the flow of modified polymers and those with supermolecular structure. The essential reference for accurately interpreting polymer rheology data, Introduction to Polymer Rheology provides readers with an elementary understanding of the key issues and modern approaches to resolving problems in the field. An Instructor’s Guide with answers to select problems in the text, 60 new problems with full solutions, hints for effective presentation of the material in the text, and an errata listing is available for professors using the book as a course textbook.


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