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Guy Kawasaki Ready to Be a Thought Leader?. How to Increase Your Influence, Impact, and Success

Guy Kawasaki Ready to Be a Thought Leader?. How to Increase Your Influence, Impact, and Success

The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader. With the author's proven seven-step process—and starting from wherever they are in their careers—readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare. Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters.

Gabrielle Dolan Ignite. Real Leadership, Real Talk, Real Results

Gabrielle Dolan Ignite. Real Leadership, Real Talk, Real Results

Learn the authentic leadership skills that drive today's workforce to excel Ignite: Real Leadership, Real Talk, Real Results is an honest guide to achieving lasting business success by becoming a more authentic leader. Leaving behind the boring and mundane, this guide cuts to the chase with a frank and forthright style to provide insight that can radically transform your business. You'll learn how your communication style may be holding you back, and how a few simple changes can inspire your team, engage your customers, and remind you just how effective you can be. Storytelling is a powerful business tool, and this book shows how to find your own stories and dig deep to learn what's driving your leadership and motivating your diverse workforce. You'll successfully navigate the uncertain terrain brought about by mixed generational expectations, evolving technology, and a rapidly shifting culture as you learn to respond and adapt to become a more effective leader. Communication is everything, and leaders are expected to be «on message» at all times. Today's workers want to know the «why» behind the «what», and this guide shows you how to tailor your message and your entire communication style to have the biggest impact. Cut through the «boring» and «bull» and be real Communicate with impact across all platforms Ignite your teams, your customers, and yourself Level up, step out, and discover what you stand for The rapid rise of technology and social media has resulted in «information fatigue», and most leaders respond by communicating in logic and data. This approach has little impact on the shifting workforce demographics, and each new generation brings higher expectations from their employers and leaders. Ignite shows you how to exceed those expectations and become the authentic leader that drives today's business success.

Joel Elad LinkedIn For Dummies

Joel Elad LinkedIn For Dummies

Build your network, find a job, and been seen as a thought leader LinkedIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships—and stand out in the world's largest professional network. LinkedIn For Dummies walks you step by step through creating an eye-catching profile and demonstrates how to successfully expand your reach by connecting with colleagues, customers, and like-minded individuals from around the globe. Plus, you'll discover how to become a thought leader by publishing your cutting-edge research on LinkedIn's native publishing network, Pulse, and interact with your connections through updates. Connections have never been more vital to a successful career, and this new edition of LinkedIn For Dummies is here to make sure you don't miss out on your next big opportunity! From keeping track of your LinkedIn activities and writing and requesting recommendations to finding a job and using LinkedIn to cultivate sales leads, this friendly guide is the missing piece you've been waiting for to take your career from good to great—all with the click of a few buttons. Create a LinkedIn profile that showcases your skills and attracts contacts Find and connect with colleagues and industry leaders Understand LinkedIn etiquette and best practices Use LinkedIn to find a job, develop sales leads, and market your services Don't be left out—link up with this fully updated introduction to the Internet's hottest professional networking tool.

Stephanie Diamond Content Marketing Strategies For Dummies

Stephanie Diamond Content Marketing Strategies For Dummies

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

Michael Kallet Think Smarter. Critical Thinking to Improve Problem-Solving and Decision-Making Skills

Michael Kallet Think Smarter. Critical Thinking to Improve Problem-Solving and Decision-Making Skills

Train your brain for better decisions, problem solving, and innovation Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills is the comprehensive guide to training your brain to do more for you. Written by a critical thinking trainer and coach, the book presents a pragmatic set of tools to apply critical thinking techniques to everyday business issues. Think Smarter is filled with real world examples that demonstrate how the tools work in action, in addition to dozens of practice exercises applicable across industries and functions, Think Smarter is a versatile resource for individuals, managers, students, and corporate training programs. Thinking is the foundation of everything you do, but we rely largely on automatic thinking to process information, often resulting in misunderstandings and errors. Shifting over to critical thinking means thinking purposefully using a framework and toolset, enabling thought processes that lead to better decisions, faster problem solving, and creative innovation. Think Smarter provides clear, actionable steps toward improving your critical thinking skills, plus exercises that clarify complex concepts by putting theory into practice. Features include: A comprehensive critical thinking framework Over twenty-five «tools» to help you think more critically Critical thinking implementation for functions and activities Examples of the real-world use of each tool Learn what questions to ask, how to uncover the real problem to solve, and mistakes to avoid. Recognize assumptions your can rely on versus those without merit, and train your brain to tick through your mental toolbox to arrive at more innovative solutions. Critical thinking is the top skill on the wish list in the business world, and sharpening your ability can have profound affects throughout all facets of life. Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills provides a roadmap to more effective and productive thought.

Bill George The Discover Your True North Fieldbook. A Personal Guide to Finding Your Authentic Leadership

Bill George The Discover Your True North Fieldbook. A Personal Guide to Finding Your Authentic Leadership

A personal guide for becoming an authentic leader Whether you are just starting your leadership journey or leading a large organization, The Discover Your True North Fieldbook will help you find your leadership purpose, that internal Compass that provides direction and keeps you oriented—your True North. Through a series of reflective exercises, this Fieldbook helps you become a better leader by learning to be a more authentic one. This Fieldbook both personalizes and unlocks the central lessons of its companion book, Discover Your True North by Bill George. It shares the most powerful insights that coauthors Nick Craig, Bill George, and Scott Snook have learned from helping more than 10,000 leaders discover and live up to their fullest potential. Each chapter contains potent exercises that help you mine your life story for deep insights and important patterns. As you work your way through these reflections, you will gain a clearer sense of who you are and why you lead—the essence of an authentic leader. We offer an identity-based approach to leader development. Rather than telling you how to lead, the Fieldbook guides you through an intimate process of personal discovery. By understanding your life story and sharpening your personal narrative, you will discover the unique leader you were meant to be. On the way, you will work through the same lessons taught to MBA students at Harvard Business School, as well as senior executives in many Fortune 100 companies. The Discover Your True North Fieldbook will help you: Become more self-aware and self-accepting Locate that sweet spot at the intersection of your passions and strengths Identify and lead from your core values when it matters most Build a robust support team to guide you through difficult times Discover your leadership purpose, the essence of who you are, your True North Stay grounded by integrating all aspects of your life Grow as a global leader Help others become authentic leaders To help you actually live your True North, this Fieldbook concludes by offering a rigorous, step-by-step process that generates a customized, behaviorally anchored Personal Leadership Development Plan. This plan not only summarizes and integrates everything you've learned completing this Fieldbook, but does so in a way that supports immediate action and impact. Welcome to your journey toward authentic leadership. Welcome to your True North. Visit www.DiscoverYourTrueNorth.org to learn more.

Unleash Your Inner Company: Use Passion and Perseverance to Build Your Ideal Business

Unleash Your Inner Company: Use Passion and Perseverance to Build Your Ideal Business

Discover Your Unique AdvantagesShape and Grow Them into a Successful Business Unleash Your Inner Company provides an innovative, proven, step-by-step process for anyone who aspires to start and grow their own business. Author John Chisholmpresident of the worldwide MIT Alumni Associationbrings an insiders view that distills three decades of successful, serial entrepreneurship in Silicon Valley. His book combines practical principles, entertaining anecdotes, deep insights, challenging exercises, and illuminating graphics to guide the reader in conceiving, designing, building, testing, and scaling up the ideal business for them. Many books address passion in startups; only this book shows how to turn passion and perseverance into a loop of increasingly positive results. Aspiring entrepreneurs have more resources than they realize; Unleash Your Inner Company helps them discover those advantages. Readers learn how to accelerate their learning and how different is better than better . The book also advises the reader on what to look for in a cofounder, how to avoid competitors, when best to raise money, and what they can learn from Apple, Google, Facebook, Uber, and Pinterest. Unleash Your Inner Company is the only book the reader will need, regardless of their background, industry, or continent, to start the business that best fits their skills, passions, goals, and opportunitiesin short, the right business to start now.

Ray Sclafani You've Been Framed. How to Reframe Your Wealth Management Business and Renew Client Relationships

Ray Sclafani You've Been Framed. How to Reframe Your Wealth Management Business and Renew Client Relationships

Reframe «wealth management» to achieve sustainable success in financial services You've Been Framed™ is a step-by-step guide for achieving ultimate profitability and sustainability for your financial advisory firm. Whether you're a savvy entrepreneur ready to dominate your competitors, or a more experienced advisor moving toward selling your practice, this guide will help you proactively reframe your business. You'll learn how to grow your pipeline of prospects, win the next generation of clients, and deepen your business so it can thrive without you—leaving you free to pursue what matters to you. Build your business on a holistic foundation of wealth management and assemble the team that will take you to the top as you develop a whole new perspective from which to offer your services. Transform your role from «directive advisor» to «trusted advocate.» Completely shift the paradigm, and make yourself the de facto solution to your clients' wealth management issues. Whether it's the firm with which you're affiliated or the types of products and services you offer, you've been «framed.» As a wealth management advisor, your clients have little understanding of what you do or why you do it. Even your team may have the wrong idea. This book helps you clarify and demonstrate the value of your knowledge and skills, so you can frame your work on your own terms. Build and showcase your enterprise value Renew client relationships and attract new demographics Become a leader with proven team-building tools Shift your role from advisor to advocate If you haven't effectively led discussions to co-create what your business stands for—and what differentiates it from competitors—you're losing talent, prospects, and business. You've Been Framed™ gives you the perspective you need to thrive in the new financial environment, and achieve sustainable success.

The Million Dollar Blog

The Million Dollar Blog

In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody? How do you make money blogging, how do you start your own blogging business, and how do you, as a business owner, use content to build your brand and drive your success? What do the world's most successful bloggers know that you don't know (yet)? No matter who are you - a mum at home, a budding fashion blogger, a lifestyle blogger, a food blogger, a big business owner or a small business owner - The Million Dollar Blog is about blogging the smart way. It is the ultimate guide to: Starting a successful blogBlog writingHow to monetise your blogHow to develop a personal brand that grows your blogHow to blog for businessHow to writeHow take your existing blog to the next levelLearn to blog, learn to monetise your blog, discover how to build a successful blog for your business and hear the insider view from those in the blogosphere who are already making big incomes blogging. Plus, discover revenue streams beyond advertising and see how the income of million dollar bloggers is structured for maximum profit. Through a combination of practical advice and interviews with some of the world's most famous and successful bloggers, vloggers and content strategists, including Seth Godin, Lily Pebbles, Grant Cardone and Madeleine Shaw and dozens more, entrepreneur and digital strategist Natasha Courtenay Smith shows you how to build a blog that will increase your profile, create new opportunities, earn money and change your life. No wonder The Million Dollar Blog has been described by leading and award winning mummy blogger Vicky Psarias from Honest Mum as 'Brilliantly written, engaging and inspiring'.

Chris Garrett ProBlogger. Secrets for Blogging Your Way to a Six-Figure Income

Chris Garrett ProBlogger. Secrets for Blogging Your Way to a Six-Figure Income

An update of one of the bestselling blogging books, written by two of the world's most successful bloggers There's a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world's most successful bloggers, it's one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger's bible is better than ever. Helps novices choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Gives aspiring bloggers proven techniques and the tools they need to succeed in building a business from their blogs Reveals 20 key ingredients for a successful blog post Offers solid, step-by-step instruction on how bloggers actually make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, how to optimize your advertising, and much more Includes techniques for attracting and growing an audience and how to mine new business opportunities beyond your blog Written by two fulltime professional bloggers, this exciting, updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.

Derek Lidow Startup Leadership. How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises

Derek Lidow Startup Leadership. How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises

Anyone can start a business. But only leaders can succeed. Most entrepreneurs know the long odds: only a fraction of them will lead their enterprises through the rocky stages of growth to launch self-sustaining companies. Very few know how to outflank the failures that await them at every turn, including the most painful—being abandoned by key members of their team or getting pushed out by their board just as their business starts to generate real value. Derek Lidow is on a mission to improve these odds and change these outcomes. Throughout his long career—as CEO, innovator, and entrepreneur—he has tested virtually every aspect of launching a business. Lidow now argues that success is far less dependent upon a firm’s idea or any grand strategy than it is upon something more personal: leadership. Emerging companies have specific leadership requirements, stage by fast-moving stage. Few founders have been able to leverage the tremendous power of this underrecognized reality—until now. Startup Leadership demonstrates how founders can adopt the skills that are required at each stage of their journey. Whether you are at the idea stage or managing a more mature enterprise, you can start to recognize the fundamental conflict: how to balance your selfish drives with the more selfless leadership required by the organization at any given time. The book shows you how to achieve this balance by: Assessing your unique motivations, traits, and skills Creating a personal leadership strategy that leverages your strengths and mitigates your weaknesses Mastering how to lead teams, including boards Understanding the five prerequisites for driving change Taking control of your inevitable crises, thereby strengthening your team and your leadership With Lidow’s help, you will learn how to become the startup leader your business needs, and you’ll move forward with your plans with greater confidence and success.

Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand

Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand

A step-by-step guide on how to build your personal brand and business through savvy self-marketing, covering everything from social media to landing national TV interviews. Do you have a passion, but don't know how to turn it into your livelihood? Maybe you want to launch your dream business, but no matter how hard you try, you can't seem to build an audience on social media. Or you know you could speak with as much authority as the experts interviewed on TV, but you don't know the right people. The truth is, a lot of those experts you see are just regular people. They don't have special connections. Executive producers don't have them on speed dial. But they do know how to brand, market, and pitch themselves. And by the time you finish the book, you will, too! You will learn how you can use all types of media--from Facebook and Instagram, to podcasts and radio, to local and national television interviews--to establish your platform, build your business, explode your sales, and maybe even become one of America's most sought after thought leaders. With the same charm and authority that has made her the legal expert on Dr. Phil, co-host on The Doctors, and landed her regular appearances on Anderson Cooper 360, Good Morning America, CNN, MSNBC and Fox, Areva Martin will show you how to: Use social media effectively to establish your brand Write an irresistible pitch Identify the right media outlets to target Appear polished and authentic Multiply the media attention you get

Veechi Curtis Creating a Business Plan For Dummies

Veechi Curtis Creating a Business Plan For Dummies

Everything you need to know to design a profitable business plan Whether you're starting a new business or you’ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn't have to be a thrity-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept. Learn how to prepare an elevator pitch, create a start-up budget, and create realistic sales projections. Discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even. Look at the risk involved in this business and experiment with different scenarios to see if you’re on the right track. Explains how to create a one-page business plan in just a few hours Takes a simple step-by-step approach, focusing on budgets, financials, and everyday practicalities Offers focused guidance on managing cashflow, designing marketing plans, and establishing a long-term vision for your business Includes access to downloadable templates and worksheets, as well as helpful online audio and video components Written by Veechi Curtis, bestselling author and business consultant A good business plan is the first step to success for any new business, and getting it right can mean the difference between big profits and big trouble. Creating a Business Plan For Dummies gives you the detailed advice you need to design a great business plan that will guide your business from concept to reality.

Creating a Business Plan For Dummies

Creating a Business Plan For Dummies

Everything you need to know to design a profitable business plan Whether you?re starting a new business or you ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn?t have to be a thrity-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept. Learn how to prepare an elevator pitch, create a start-up budget, and create realistic sales projections. Discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even. Look at the risk involved in this business and experiment with different scenarios to see if you re on the right track.- Explains how to create a one-page business plan in just a few hours- Takes a simple step-by-step approach, focusing on budgets, financials, and everyday practicalities- Offers focused guidance on managing cashflow, designing marketing plans, and establishing a long-term vision for your business- Includes access to downloadable templates and worksheets, as well as helpful online audio and video components- Written by Veechi Curtis, bestselling author and business consultantA good business plan is the first step to success for any new business, and getting it right can mean the difference between big profits and big trouble. Creating a Business Plan For Dummies gives you the detailed advice you need to design a great business plan that will guide your business from concept to reality.

James Brook Optimize Your Strengths. Use your leadership strengths to get the best out of you and your team

James Brook Optimize Your Strengths. Use your leadership strengths to get the best out of you and your team

Discover your unique edge. Each of us has our own set of strengths, abilities and skills that allow us to shine and deliver exceptional results. These are our underlying qualities that energise us and we are great at (or have potential to become great at). But how do you understand and build upon your strengths and how do you inspire others to do the same? Optimize Your Strengths provides a proven strengths-based approach to achieving peak performance for you and your team. You'll discover your core strengths and learn how to use these to bring out the best in yourself and inspire passion, innovation and engagement in those you lead. Using the Stretch Leadership Model, leadership and organisational development experts, James Brook and Paul Brewerton, show you how to lead beyond boundaries and develop positive habits that drive you to continuously improve and take advantage of new opportunities. Through a fictional narrative that brings the subject to life; follow the journey of Joe (a leader facing both personal and professional crises), as you learn to: Discover, analyse and grow you and your team's natural strengths and abilities in pursuit of a compelling vision Develop an energising and powerful leadership approach based on strengths, solutions and possibilities Use a Stretch Toolbox of six step-by-step models to uncover your leadership edge and grow into an inspiring leader Get hands-on experience working through chapter exercises on an accompanying website Take real action to continually enhance your strengths and improve your weaknesses


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