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Rich  Page Website Optimization. An Hour a Day

Rich Page Website Optimization. An Hour a Day

Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.

When You Are Engulfed in Flames

When You Are Engulfed in Flames

"David Sedaris's ability to transform the mortification of everyday life into wildly entertaining art," (The Christian Science Monitor) is elevated to wilder and more entertaining heights than ever in this remarkable new book. Trying to make coffee when the water is shut off, David considers using the water in a vase of flowers and his chain of associations takes him from the French countryside to a hilariously uncomfortable memory of buying drugs in a mobile home in rural North Carolina. In essay after essay, Sedaris proceeds from bizarre conundrums of daily life-having a lozenge fall from your mouth into the lap of a fellow passenger on a plane or armoring the windows with LP covers to protect the house from neurotic songbirds-to the most deeply resonant human truths. Culminating in a brilliant account of his venture to Tokyo in order to quit smoking, David Sedaris's sixth essay collection is a new masterpiece of comic writing from "a writer worth treasuring" (Seattle Times). Praise for When You Are Engulfed in Flames:"Older, wiser, smarter and meaner, Sedaris...defies the odds once again by delivering an intelligent take on the banalities of an absurd life." --Kirkus ReviewsThis latest collection proves that not only does Sedaris still have it, but he's also getting better....Sedaris's best stuff will still--after all this time--move, surprise, and entertain." --BooklistTable of Contents:It's CatchingKeeping UpThe UnderstudyThis Old HouseBuddy, Can You Spare a Tie?Road TripsWhat I LearnedThat's AmoreThe Monster MashIn the Waiting RoomSolutions to Saturday's PuzzleAdult Figures Charging Toward a Concrete ToadstoolMemento MoriAll the Beauty You Will Ever NeedTown and CountryAerialThe Man in the HutOf Mice and MenApril in ParisCrybabyOld FaithfulThe Smoking Section