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Ben  Hunt Convert!. Designing Web Sites to Increase Traffic and Conversion

Ben Hunt Convert!. Designing Web Sites to Increase Traffic and Conversion

Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials – your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site's conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

When You Are Engulfed in Flames

When You Are Engulfed in Flames

"David Sedaris's ability to transform the mortification of everyday life into wildly entertaining art," (The Christian Science Monitor) is elevated to wilder and more entertaining heights than ever in this remarkable new book. Trying to make coffee when the water is shut off, David considers using the water in a vase of flowers and his chain of associations takes him from the French countryside to a hilariously uncomfortable memory of buying drugs in a mobile home in rural North Carolina. In essay after essay, Sedaris proceeds from bizarre conundrums of daily life-having a lozenge fall from your mouth into the lap of a fellow passenger on a plane or armoring the windows with LP covers to protect the house from neurotic songbirds-to the most deeply resonant human truths. Culminating in a brilliant account of his venture to Tokyo in order to quit smoking, David Sedaris's sixth essay collection is a new masterpiece of comic writing from "a writer worth treasuring" (Seattle Times). Praise for When You Are Engulfed in Flames:"Older, wiser, smarter and meaner, Sedaris...defies the odds once again by delivering an intelligent take on the banalities of an absurd life." --Kirkus ReviewsThis latest collection proves that not only does Sedaris still have it, but he's also getting better....Sedaris's best stuff will still--after all this time--move, surprise, and entertain." --BooklistTable of Contents:It's CatchingKeeping UpThe UnderstudyThis Old HouseBuddy, Can You Spare a Tie?Road TripsWhat I LearnedThat's AmoreThe Monster MashIn the Waiting RoomSolutions to Saturday's PuzzleAdult Figures Charging Toward a Concrete ToadstoolMemento MoriAll the Beauty You Will Ever NeedTown and CountryAerialThe Man in the HutOf Mice and MenApril in ParisCrybabyOld FaithfulThe Smoking Section