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Linda  Coles Marketing with Social Media. 10 Easy Steps to Success for Business

Linda Coles Marketing with Social Media. 10 Easy Steps to Success for Business

Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.

Greg  Friedman Advisory Leadership. Using the Seven Steps of Heart Culture to Create Lasting Success for Any Wealth Management Firm

Greg Friedman Advisory Leadership. Using the Seven Steps of Heart Culture to Create Lasting Success for Any Wealth Management Firm

Thrive in a changing industry by putting your people first Advisory Leadership is a practical and highly executable guide for financial advisors and finance professionals looking to thrive in today's changing financial services industry. Written by a leading financial advisor with practice improvement expertise, this book shows you how to master the art of leadership while remaining agile and adaptable. You'll learn the seven steps you must take to keep pace and thrive amidst the industry's evolution, with clearly articulated explanations and motivational action items. The discussion covers patience, integrity, compassion, respect, consistency, encouragement, and courage—the foundations of success and continued growth—and shows you how to practice what you preach with real strategies for living the vision and being a true leader. The financial services industry is at a crossroads, between a generation on the cusp of retirement and the new generation stepping in to take its place. This transition has been called a crisis of culture, of values, and of communication, but it's really an opportunity. This book faces the changes head-on, and delivers practical solutions that start and end with your greatest resource—your people. Unlock the secrets to a people-first company Speak openly, walk the walk, and promote personal growth Reward firm-wide collaboration and a team mentality Reshape your company's DNA to thrive in today's financial environment The industry's overarching question is one of differentiation: how can your firm stand out amid the rise of robo-solutions and an unpredictable future? Advisory Leadership shows you how a people-focused company culture can elevate a firm from surviving to thriving.

Scott Hatch A. GMAT For Dummies

Scott Hatch A. GMAT For Dummies

Learn to: Score higher on the GMAT and get into the business school of your choice Improve your skills to conquer the verbal and quantitative sections Write clearly and effectively to ace the analytical writing section Prepare for the big day with expert strategies for solving integrated reasoning problems Review your math knowledge and verbal skills with the interactive flashcards, and take 5 simulated GMAT tests on the companion CD Practice your skills and score your highest on the GMAT Nervous about taking the GMAT? Don't sweat it! This hands-on, friendly guide gives you all the preparation you need to maximize your score and outsmart your competition. You'll discover how to think the GMAT way and chart your study progress with updated practice questions, math and grammar reviews, and five full-length practice exams. Conquer the verbal section – get the 4-1-1 on how to spot the common types of errors for sentence corrections, how to read through a passage quickly and effectively, and how to break apart and analyze arguments Ace analytical writing – discover what the GMAT is looking for in the analytical writing section and find pointers on writing a well- organized and compelling essay Make sense of math – find plain-English explanations of what you'll encounter in the quantitative section, from basic arithmetic and algebra to more complex concepts like coordinate geometry Rip through the reasoning – get strategies for approaching the integrated reasoning section and find out how to extract data from tables, charts, and graphs Open the book and find: A plain-English explanation of the test's format What to bring on exam day How to make educated guesses Common pitfalls to avoid Tips and advice to calm your nerves Proven ways to save time and beat the clock Ten writing errors to avoid Guidance on increasing your chances of gaining admission to the business school of your choice CD Includes Five full-length practice tests in timed and untimed modes, flashcards to review important formulas and concepts, and a set of integrated reasoning practice questions. See the CD appendix for details and complete system requirements.

William  Panek MCSA Windows Server 2012 Complete Study Guide. Exams 70-410, 70-411, 70-412, and 70-417

William Panek MCSA Windows Server 2012 Complete Study Guide. Exams 70-410, 70-411, 70-412, and 70-417

Prepare for the MCSA Windows Server 2012 exams with this Sybex study guide Microsoft's new version of the MCSA certification for Windows Server 2012 requires passing three exams. This value-priced study guide includes more than 1,000 pages of quality exam-prep content, covering 100 percent of the objective domains of all three exams (as well as the Upgrade exam, 70-417). Also includes more than 500 practice questions. You also have access to three bonus exams, electronic flashcards, and videos showing how to perform the more difficult tasks. Both first-time MCSA candidates and those wishing to upgrade from Server 2008 certification will benefit from this complete test-prep guide. Provides a comprehensive study guide for all three MCSA Windows Server 2012 exams: 70-410, 70-411, and 70-412, as well as the Upgrade exam: 70-417 Covers installing and configuring Windows Server 2012; deploying and configuring DNS service; administering Active Directory; creating and managing Group Policy Objects; and configuring server roles and features, Hyper-V, and core networking services Explains basic networking concepts, DHCP, deploying and maintaining servers, configuring a network policy server infrastructure and high availability in Windows Server 2012, and much more Features real-world scenarios, hands-on exercises, practice exams, electronic flashcards, and over an hour of video demonstrations Covers all exam objectives MCSA Windows Server 2012 Complete Study Guide arms you with all the information you must master to achieve MCSA certification on Windows Server 2012.


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