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Paula  Wynne Pimp My Site. The DIY Guide to SEO, Search Marketing, Social Media and Online PR

Paula Wynne Pimp My Site. The DIY Guide to SEO, Search Marketing, Social Media and Online PR

A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more

Alpesh  Patel The Online Trading Cookbook

Alpesh Patel The Online Trading Cookbook

The Online Trading Cookbook is a unique resource for busy online traders of all levels, addressing the need amongst the growing number of those trading and investing from home for solid, low risk trading strategies which they can incorporate into a busy lifestyle. Suitable for all levels of retail trader and is supplemented by useful advice on the best trading tools, websites and brokers, the different markets available to trade, tips on risk and money management. The book is divided into sections based on levels of complexity and contains specific strategies used by profitable hedge funds as well as strategies used by other professionals, all of which can be implemented by private investors. The opening chapter discusses the professional tools traders will need, from multi-screen hardware, best websites, trading software, data services, brokers, trading products and the types of traders suited to each type of trading. The following chapters give concise novice, intermediate and advanced strategies for short and long term traders. The cookbook format is one of the most popular for teaching complicated subjects. Trading skills are presented and learnt as simply as recipes. This book provides exactly that from trading strategies to risk and money management. Each page presents as ingredients what the trader needs to do, the tools and the preparation with successful examples illustrated on the facing page. Both the proven format and its simplicity are compelling and unique in their application to trading. Written by two celebrated experts in the field, The Online Trading Cookbook is the perfect starting point for anyone wishing to learn to trade or for advanced traders wishing to further their knowledge.

E. Haley Phil Over-the-Road Wireless For Dummies

E. Haley Phil Over-the-Road Wireless For Dummies

Do you roam the road making a living, or are you enjoying the nomadic life of a retiree with a motor home? Either way, life goes on no matter where you're hanging your hat tonight. Bills still need to be paid, grandchildren grow up way too fast, and you've gotten pretty dependent on your e-mail. How do you stay connected to the rest of the world while you're on the road? For a growing number of over-the-road drivers, business travelers, and RV enthusiasts, the answer is a wireless Internet connection. With a laptop and wireless access, you can Pay bills, check accounts, and handle banking online Send and receive e-mail Surf the Web Access your home PC Make inexpensive phone calls with VoIP Watch TV, download movies, and listen to satellite radio «So,» you say, «I see people in movies popping open their laptops and getting online wherever they happen to be. It looks awfully easy—why do I need a book?» Well, lots of things are easy once you know how. Over-the-Road Wireless For Dummies tells you how in plain English, so you can take advantage of all those cool opportunities safely and easily. You'll discover how to Choose the best Wi-Fi access service for your needs and locate hotspots Assess cellular data services and satellite access to make informed choices about service Adapt your laptop or PDA for wireless, set up an external antenna, and install an external amplifier Use your cell phone as a modem Identify security threats, protect your data with strong passwords and encryption, and set up a personal firewall Install and use Skype and make phone calls with your laptop Make your truck or RV your office with online freight-finding services, a GPS receiver, a travel printer, and software to keep logs and expense records Access streaming TV and radio on the road With Over-the-Road Wireless For Dummies to help, you can send online birthday cards, watch video of the grandchildren, do your banking, pay bills, keep records, connect to your home PC, and even file your taxes, no matter how far away you roam!

Linda  Criddle Using the Internet Safely For Seniors For Dummies

Linda Criddle Using the Internet Safely For Seniors For Dummies

The Internet is amazing, but the risks you’ve heard about are real, too. You can avoid being a victim of online crime with the simple steps for staying safe online that you’ll find in Using the Internet Safely For Seniors For Dummies. Here’s the guide you need to steer safely through the hazards so you can shop, visit, invest, explore, pay bills, and do dozens of other things online – more securely. Learn to protect yourself from online predators, create strong passwords, find reliable information, spot e-mail and phishing scams, and much more. Find out how to share photos and videos, chat with others, and participate in online discussions—securely See how, with strong passwords and reasonable caution, online banking and bill-paying might be safer than the old way Learn to install and set up a browser, use search engines effectively, and sidestep suspicious ads Discover how personal information is collected and used by legitimate companies – and by crooks Be able to spot risks, find out how online criminals think, and know what makes you vulnerable Enjoy social networking sites without putting yourself at risk Spot reputable healthcare sites and avoid medical ID theft and scams There’s even a glossary of common computer terms and a guide to your rights when using the Internet. Using the Internet Safely For Seniors For Dummies helps you feel more secure by showing you how to protect yourself while enjoying the Web.


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