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Designing Case Studies

Alina Wheeler Designing Brand Identity. An Essential Guide for the Whole Branding Team

Alina Wheeler Designing Brand Identity. An Essential Guide for the Whole Branding Team

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. «Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system.» – Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte «Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic.» – Paula Scher, Partner, Pentagram «Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business.» – Alex Center, Design Director, The Coca-Cola Company «Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand.» – Andrew Ceccon, Executive Director, Marketing, FS Investments «If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.» – Olka Kazmierczak, Founder, Pop Up Grupa «The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.» – Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

Azapagic Adisa Sustainable Development in Practice. Case Studies for Engineers and Scientists

Azapagic Adisa Sustainable Development in Practice. Case Studies for Engineers and Scientists

Sustainable Development in Practice: Case Studies for Engineers and Scientists, Second Edition explores the concept of sustainable development and its implications for science and engineering. It looks at how sustainability criteria can be combined with traditional scientific and engineering considerations to design and operate industrial systems in a more sustainable manner. Taking a life cycle approach to addressing economic, environmental and social issues, the book presents a series of new practical case studies drawn from a range of sectors, including mining, energy, food, buildings, transport, waste, and health. Written in an accessible style, the book opens with a general introduction to the concept of sustainable development and explores its practical implications for technical experts. Recognising that practical application of sustainable development depends on the context, the second part of the book is devoted to case studies. The case studies explore scientific and technical aspects alongside relevant environmental economic and social issues. The key features of this completely revised and updated second edition include: Twelve new chapters, including the case studies on nuclear energy, biofuels, aviation, buildings, urban transport, food, sanitation and health. Six completely revised chapters Coverage of a wide range of sustainability issues in both developed and developing countries Integration of scientific and technical aspects with economic, environmental and social considerations Discussion of policy implications Communication with the non-engaging and non-scientific audience Considered essential reading for all engineers and scientists concerned with sustainable development, Sustainable Development in Practice: Case Studies for Engineers and Scientists, Second Edition also provides key reading and learning materials for undergraduate and postgraduate science and engineering students.

Global Innovation Management

Global Innovation Management

Global Innovation Management provides a comprehensive guide to formulating successful innovation strategies, and to implementing and managing policies which foster a sustainable, profitable business, taking into account the global context businesses today operate in. Covering topics such as business models, service innovations, disruptive innovation and people management, it provides an accessible and engaging guide for successfully strategizing and managing innovation. With a strong focus on the financial and accounting side of successful innovation, it is the only innovation management book to provide a specific method for computing financial return and risk for a particular innovation strategy, providing students with the tools and methods they need to understand the business case for innovation. Key changes to the new edition:• Structure – a new structure and re-organised chapter content provides a clearer framework for students to better understand innovation as a whole, and how each aspect fits together.• Global focus – a stronger focus on the global context of innovation will be introduced in chapter 1 and reinforced through global case studies• Case studies – the case studies have been updated and the new edition will feature longer, more in-depth case studies. These are case studies from non-business areas (e.g. games technology, product design, pharmaceuticals, music industry) to help expand the book's appeal.• New material on open innovation and more coverage of service innovation to make the book a rounded and comprehensive guide to innovation management

Venhaus Heather L. Designing the Sustainable Site, Enhanced Edition. Integrated Design Strategies for Small Scale Sites and Residential Landscapes

Venhaus Heather L. Designing the Sustainable Site, Enhanced Edition. Integrated Design Strategies for Small Scale Sites and Residential Landscapes

The full-color, practical guide to designing sustainable residential landscapes and small-scale sites «Going green» is no longer a choice; it's a necessity. Developed landscapes have played a significant role in exacerbating the environmental and social problems that threaten humanity; however, they can also be part of the solution. Designing the Sustainable Site: Integrated Design Strategies for Small-Scale Sites and Residential Landscapes gives site designers and landscape architects the tools and information they need to become a driving force in the quest for sustainability. Advocating a regenerative design approach in which built landscapes sustain and restore vital ecological functions, this book guides readers through a design process for new and redeveloped sites that not only minimizes damage to the environment but also actively helps to repair it. Designing the Sustainable Site: Assists designers in identifying and incorporating sustainable practices that have the greatest positive impact on both the project and the surrounding community, within a regional context Uses photographs, sketches, and case studies to provide a comprehensive look at successful green landscape design Illustrates how sustainable practices are relevant and applicable to projects of any size or budget Demonstrates how built environments can protect and restore ecosystem services Explains the multiple and far-reaching benefits that sustainable design solutions can provide Assists project teams in fulfilling credit requirements of green building assessment tools, such as LEED, BREEAM, or SITES With attention to six global environmental challenges—including air pollution, urban flooding and water pollution, water shortages, invasive species, and loss of biodiversity—along with guidance on how to meet these challenges, Designing the Sustainable Site is a practical design manual for sustainable alternatives to small-scale site and residential landscape design.

Wayne Eckerson W. Performance Dashboards. Measuring, Monitoring, and Managing Your Business

Wayne Eckerson W. Performance Dashboards. Measuring, Monitoring, and Managing Your Business

Tips, techniques, and trends on harnessing dashboard technology to optimize business performance In Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance. As Director of Research for The Data Warehousing Institute, a worldwide association of business intelligence professionals, Eckerson interviewed dozens of organizations that have built various types of performance dashboards in different industries and lines of business. Their practical insights explore how you can effectively turbo-charge performance–management initiatives with dashboard technology. Includes all-new case studies, industry research, news chapters on «Architecting Performance Dashboards» and «Launching and Managing the Project» and updated information on designing KPIs, designing dashboard displays, integrating dashboards, and types of dashboards. Provides a solid foundation for understanding performance dashboards, business intelligence, and performance management Addresses the next generation of performance dashboards, such as Mashboards and Visual Discovery tools, and including new techniques for designing dashboards and developing key performance indicators Offers guidance on how to incorporate predictive analytics, what-if modeling, collaboration, and advanced visualization techniques This updated book, which is 75% rewritten, provides a foundation for understanding performance dashboards, business intelligence, and performance management to optimize performance and accelerate results.


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