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Vickers Peter Developing a Healthcare Research Proposal. An Interactive Student Guide

Vickers Peter Developing a Healthcare Research Proposal. An Interactive Student Guide

Are you new to research and daunted by the idea of constructing your own research proposal? Then this is the book you need! This book and accompanying web resource will answer all your questions about healthcare research by introducing you to the concepts, theories and practicalities surrounding it. The aim of both the book and the web resource is to help you to write a good healthcare research proposal – which is the starting point for any would-be student researcher. The book takes a look at the theory of research, the core of the topic, but also provides practical help and advice along the way. It takes the reader through the stages of the research process from developing the question to communicating the findings, demystifying the process on the way. The web resource works alongside the book, supplementing and expanding on the chapters, giving you the ability to prepare your very own research proposal. Explains key concepts in a clear, easy to understand way Includes activities and scenarios for you to work through which will also increase your understanding of research and research proposals Easily navigable web resource (www.researchproposalsforhealthprofessionals.com) Both book and website are arranged in the same order in which you would develop and write a research proposal Website includes downloadable research proposal template to complete step-by-step as you work through the book and web resource

Stephanie Diamond Content Marketing Strategies For Dummies

Stephanie Diamond Content Marketing Strategies For Dummies

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.


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