In Phu Dong Commune, suburb of Hanoi, there is only fresh milk is available for sale. The average milk collected by HF breed is higher than that of F-generation breed. Age of the household, education level, experience in dairy production, distance from milk market and number of milking cow owned have significant impacts on the probability of the household milk market participation. Number of milking cows, education level of the households, and non-dairy source financial income are important factors affecting sale volume of milk. Distance from milk market in contradictory to prior expectation has a positive impact on marketable milk volume, but negative impact on dairy household market entry decision. The most important marketing type was formal marketing, which was characterized by underdeveloped and inefficient type of market. The existing situations with regard to dairy production service sector were not encouraging. Extension service which is in line with improving dairy production, credit and market information was very weak.
This book focuses the influence of marketing strategy on personal financing among the teachers with offered by Bank X based on research of the case study. The personal financing that was mentioned above is a Personal Financing-I which based on the current situation there were lots of interests about the Personal Financing-I from the customers especially teachers regarding as a government servant. So, the main reason why this case study was conducted is to determine whether the influences of marketing strategy on Personal Financing-I among the teachers are significant acceptable or not. The book is to determine the influence of marketing strategy on Personal Financing-I which focused on the marketing mix in determining the marketing activities for an organization. The marketing strategy consists that was recognized and suggested by Kotler and Amstrong are 4P’s, which are namely product, price, promotion and place. But this case study used 3P’s that were suitable with the topic which are product, price, and promotion. So, from this case study wants to identify whether these 3P’s of marketing strategy have a relationship with the teachers are influence to apply Personal Financing-I.
Banks are witnessing fierce competition for resources and quality assets. The need of the hour, therefore, is to build up effective business management systems to meet these emerging challenges. One effective way of meeting these challenges is to offer innovative value-added services. The number of financial intermediaries are poised to increase, generating more competition for business. Some domestic players may opt for a strategic tie-up with banks abroad to have the benefit of global presence, better credit rating and risk management systems. But cutting edge in the service industry like banking industry will be capabilities and competencies to provide superior value to the customers. In this regard, effective marketing of services assumes importance. Today Indian Banking is in its most challenging phase. The increasingly fierce competition in the banking sector has made it imperative for us to develop various marketing strategies to gain competitive edge over others. The urgent need to put intensive marketing efforts is the only rule for survival in today’s market place. We have to pursue an aggressive and pro-active marketing approach for achievement of our goals.
Book DescriptionInternational Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.* A dedicated book on the dynamics and practice of international retail marketing, now a vital aspect for most undergraduate and graduate courses in retail marketing* Learn the fundamentals of the subject in the succinct theoretical introduction, then see the key issues at work in the company cases that follow* The international contributor team offers up a far-reaching, global perspective to provide insight into the industry
The economical structure has faced a great change during the last decades; the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which will serve as a case study, is one of them.
Milk has a very wide importance both as a source of food and source of income in pastoral and agro-pastoral areas. On the contrary, the level of milk production is very low because of low production from endogenous milk cow and camel. Even at the present level of milk production, the product suffered lack of market and low price. Measures to solve the problem were limited partly for reasons of little research done and lack of attention given to the livestock subsector by policy makers. Hence, this study was initiated to partially fill this gap. The study used Heckman selection and Multiple linear regression models to indentify factors affecting Cow and Camel milk marketed surplus, respectively. The Policy relevant variables identified for both milk are number of milk cows and camels, access to market information, income from non-dairy sources and market price of cow and camel milk. The S-C-P model identified that the markets for camel and cow milk in the study area were non-competitive type. Generally, camel and cow milk market in the study area seemed to be inefficient and underdeveloped.
This is an exploratory study which investigates international marketing management. The study examines how marketing function is managed in a case company, following an organisational approach that looks at companies from a classical hierarchical structural point of view. The goal is to understand if the function is managed in an integrated way or if it is made more locally responsive. The study revealed that marketing function is managed through an integrated approach. This is made possible by the strategic relevance that the function seems to have at the corporate level. At the same time, marketing function seems to be losing its power inside company at the functional level.
The purpose of this study was to gain insight into the marketing manager’s familiarity with and use of relationship marketing. By testing the hypotheses, this study was able to identify marketing managers’ familiarity with relationship marketing, marketing managers’ understanding of the best definition for relationship marketing, and how the marketing manager’s knowledge of marketing technology has an impact on the use of relationship marketing.
In today’s turbulent and ever changing environment, global warming and remedies to cope with its backwash effect are coming to be the prime agenda of countries in the world. In connection to this, stakeholders in various domains have begun to modify their behaviour in an attempt to redress the carbon emission of industries. Marketers on their part responded to the growing demand of mitigating the gas depletion through environmentally friendly marketing activities. The current study attempted to assess the contemporary green marketing practices of Kality Food Share Company. To reach the aforementioned general intent of the study, the researcher employed case study type of research and non probability sampling method along with purposive technique. Pertinent data were collected from both primary and secondary sources. Data from the abovementioned sources were culled through interview, questionnaire, focus group discussion, personal observation, internet and written documents. The study specifically tried to examine whether or not the product packaging, distribution system and promotional campaign of the case company are environmentally benign.
This book was based on the premise that social media marketing has come with a force; changing almost everything about how marketing is done within a contemporary society. It takes a focus on what it offers in form of an array of opportunities organisations can benefit from; but also around the idea that organisations are able to join and have a conversation with several amount of their customers on a daily basis. Therefore this piece of work is an exploratory research on social media marketing, its functions and best practices.
Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study.
The ultimate goal of any business establishment is to remain in business profitably through production and sales of products or services. Without optimal profit, a business firm cannot survive. One of the core activities in a business company to stay in business is having a well developed marketing strategy. The ultimate success or failure of a company depends on its marketing strategy. So, it should be implemented effectively to achieve the company’s objectives. Having this in mind, this book has been designed to assess the marketing strategy practices of Brewery factory in light of an integrated framework. Both primary and secondary data collection instruments were used to collect data. Closed ended and open ended questionnaires along with interviews were used for the purpose of data collection. The selections of the respondents were carried out by using purposive sampling research method because no other departments were concerned about marketing strategies and the researcher took all the respondents of marketing staffs as a total population of the study.
Nigeria has a total population of 120 Million (NPC, 2006) and about 70% are engaged in Agriculture. Many writers are of the opinion that despite the dominance of Agricultural products in Nigeria, food security for the teeming population cannot be guaranteed if there is no efficient marketing system for agricultural produce. The bulky nature of agricultural produce coupled with the scattered nature of the production units, the distance between production and consumption areas makes agricultural marketing more complicated. The research finding show that grain marketing in the study area was profitable during the period under review. A gross margin of N1,229,820,000 was recorded in 2001, N1,826,190,000 in 2002, N1,398,725,000 in 2003, N1,975,985,000 in 2004, N1,741,470,000 in 2005 and N423,285,000 in 2006. Marketing efficiency was 69.26% in 2001, 62.74% in 2002, 71% in 2003, 69.06% in 2004, 69.67% in 2005, and 90%.69% in 2006. Even though grain market was profitable, it was not efficient. Grain marketing is also affected by problem, such as transportation, storage, inadequate, credit, multiple taxes and long channel of distribution.
Mushroom is emerging as an important commercial crop in Nepal. The demand for mushroom is on rise and its production is also increasing year after year. This research study analyzes the profitability of mushroom production and its marketing constraints, and recommends improvement measures both at operational and policy levels. It focuses on White button and Oyster mushrooms. The findings are based on a case study from Balambu Village Development Committee of Kathmandu district in Nepal.Both quantitative and qualitative analysis was done. The study indicates that mushroom cultivation is a profitable enterprise with the benefit-cost ratio of greater than one and its cost of production reduces significantly with the increase in the scale of farming. Major production and marketing constraints are: poor quality of inputs, unavailability and variations in the price of inputs, inadequate training on production and marketing methods, lack of financial support, disease/pest problems, lack of market information, and lack of storage facilities and Nepal Bandha(Strike). The study also shows several gaps and inconsistencies in existing goverment policies for promoting organized market.
The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations. In the first section, the context of tourism destination marketing is outlined and the value- chain approach is briefly presented. In the second section a review of the strategic marketing approach is carried out. The next section addresses and highlights the main issues and aspects of clustering; i.e. clusters' applications within tourism industry, their activities, as well as their contribution and benefits resulting at destination level, illustrated by a case study. The forth section consists of a comprehensive approach to electronic marketing, an issue of special interest in destination marketing. It explores the contribution of ICT and the use of viral marketing and social networks. A very recent study is presented, illustrating the advantages as well as the limits of the Internet in promoting tourism services. The study completes with conclusions, marketing implications and recommendations contributing to improve effectiveness and efficiency in destination marketing.
Due to my interest in social geography, I am interested to explore the effectiveness of social networks in the form of relationships of common people and how it can generate huge opportunities for people to work and earn by using this social cohesion. Multilevel marketing is an opportunity to utilize this potential and I have tried to critically examine the utilization of social network of people with special focus on an international multilevel marketing company named 'AMWAY'. This work tries to explore social ties and their utilization for business purpose, role of women and special opportunity for their empowerment.
A detail study of the marketing of textiles, its product range and performance with reference to NTC (MN), has been done in detail. The study has been done with different points of view which are- • Details of production and sale of subsidiary. • Policy of the Government regarding Decentralized and Mill Sector. • Role of marketing managers of subsidiary in Marketing of product. • Details of marketing policies. • Channels of distribution used by the subsidiary. • Hurdles in marketing of products of the subsidiary. The information and data collected from the customers have been analyzed with the statistical techniques. Similarly the basic data related with the subject and the information regarding the marketing of the products of subsidiary have been taken from NTC-Mills.This book is most useful for Marketing Subject of Postgraduate and Ph. D. and other related research works. This book will provide a guideline for Marketing Managers, Production Managers and Professionals across the industry. Confidently this book will be a reliable blessing for Commerce and Management students and other Non-Commerce students who opt to research in Commerce for Career Enrichment.
The present study which aimed to examine the “A STUDY ON THE MARKETING EFFECTIVENESS OF THE SANGAM DAIRY, in Guntur districts (A.P)”. The dairy marketing has dearth of evaluation studies available and it is an attempt by the researcher to under take a study of this type. The study cover the customer preferences and satisfaction to the dairy products and effectiveness of distribution channels and sale promation activities of the Sangam dairy products based on the opinion expressed by the sample respondents. The primary data regarding customer preferences and satisfaction of the diary products and effectiveness of distribution channels and sales promotion activists were collected by employing a schedule for the respondents or consumers. An attempt was made to draw conclusion from the analysis of both primary and secondary data which will help the management of Sangam dairy to evolve polices and affect improvements quality, delivery, distribution and sales promotion.
The book titled “A Marketing study of factors affecting the B2B buyer behaviour in LED Lighting” has significant importance as the LED lighting industry is one of the strongest growth industries in the energy sector acting as an enabler in reduction of carbon footprint by being a catalyst of change in fight against climate change. The major results seen in this research while interviewing OEMs was that price, quality, supplier knowledge were some of the key elements that influence a B2B customer decision-making. Through the primary and secondary research and the evidence gathered by the researcher it was seen that digital media is growing to play a key role in disseminating LED product knowledge, creating market awareness and enabling end-user pull. The research also highlighted the status of social media use in B2B organizations for decision-making purposes. It was seen that many organizations lack the skills and resources of applying social media technologies to their business needs and are working on different strategies to reduce this skill gap. The findings of the research will enable marketers to customize offerings by using social media and traditional marketing tools.
The information on cost of cultivation/production as well as the efficiency of resources will be useful to the government for devising appropriate policies for papaya growers. It will be useful to credit institution in deciding the scale of finance for crop loans and schedule of repayment. The results of the study will also be helpful to the papaya growers in reallocation of their resources in order to improve the productivity. The study will be helpful to the farmers in minimizing the costs and raising the net returns and in planning of their production and marketing operations. Marketing costs and margins assume particular importance in predominating agricultural country like India where agricultural price policy aims at safeguarding interest of both farmers (producers) and consumers. In this regard, economic analysis of horticultural produces assumes great significance. The study also covers the economics of papaya production and marketing as well as economic and technical constraints faced by the papaya cultivators. It envisages suggesting possible corrective measures to bring about the desired improvement in production and marketing of papaya.
Direct selling is simply a process of combining the potential of the internet and ecommerce. This process holds a wide range of strategies, but its success depends on how to plan, use and develop these strategies. One of these strategies is Network marketing which could be 21st century business for the enormous benefits in many countries around the world. In this research, I will first introduce this new trend and I will show how important it is in the business world. Then, I will investigate the importance of network marketing in Tunisia by examining direct selling company QNET as a controversial case study. In the case study, I will discuss the findings from the conducted interviews with one of QNET trainers in Tunisia and from the accomplished questionnaires with QNET members and with different categories of Tunisians to measure their awareness about the importance of Network Marketing.Finally, I will suggest some practical implications to spread the awareness among Tunisians about the importance of Network Marketing.
This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit. The book draws from a scientific research conducted on one of the parastatals in Kenya - Kenya Power. It is a very useful resource to both undergraduate and post-graduate students as well as scholars and practitioners in the Marketing field.
This book touches on women groups engaged in poultry production and marketing in the rural communities of the Gambia. This study focuses on rural women using poultry as their business commodity for income generation activity thus reducing poverty and increasing household food and nutritional security. The information in this book would be useful and can serve as a guide to young scholars and researchers in the field of agribusiness management and other fields related to agricultural development.
Although a variety of variables have been investigated in their ability to strengthen or weaken the level of consumer scepticism towards cause-related marketing, one dimension is still absent. The present study suggests a psychological approach aiming to explain different levels of consumer scepticism on the basis of psychological insights. In the case of this study it entails the understanding of consumer’s preference for taking in information. If a cause-related marketing ad is tailored to a consumer’s preference, the level of cause-related marketing scepticism might be lower. This study clearly explains why further and more extended research with this psychological tool could be of additional value. The tool is able to provide advertisers with useful information about their target audience, which can increase the effectiveness of their advertising and lead to a better understanding of cause-related marketing on the consumer’s side.
This book is focused on coffee marketing in India. In the earlier times coffee marketing was mostly unorganized and only some of the growers were in a position to sell coffee at a remunerative price. Marketing problems prompted many growers to make efforts for an organized system. The efforts resulted in the genesis of Coffee Board in 1935. Board was holding complete control on the marketing as it was mandatory for the growers to surrender all their produce to the coffee pool. Board was conducting separate auctions for internal sale and export. This system worked well for nearly 50 years. Mounting marketing costs and delay in realization of returns prompted some growers to demand for freedom to sell on their own. In 1993, Government of India took a decision to liberalize coffee trade and initiated the process of allowing growers to sell their produce by themselves. By 1995 liberalization was complete. During this transition from controlled to liberalized marketing there were some gainers and also some losers. This study attempted to understand how the process worked for different players in the Indian coffee sector.
Marketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the major types of decisions – and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges.This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment.Key features:• Logical structure and improved pedagogy, including new vignettes and detailed case studies• An experienced and established author team gives expert advice• International coverage shows you the big picture• Companion Website, offering PowerPoint slides, revision questions and answers to case study exercises, and long case studies with notes and exercises
The present research study being undertaken during the year 2012-13 in Wokha district of Nagaland for the assessment of production and marketing of banana. The present study comprises of 60 sample farmers, following the multi stage stratified random sampling technique. Channel I was the most effective for marginal and small group of farmer and Channel II was the most effective for medium group of farmer. The per hectare marketed surplus was highest for the medium group, the amount being 114.31 q followed by 112.52 q, 110.85 q for small and marginal group of farmer respectively. The highest marketing cost was in channel II, the amount being Rs 92.19/-. The marketing cost for Channel I was Rs 66.74/-. The marketing margin earned by the fruit vendor was Rs 142.94/- per quintal. In the present study, two marketing channels of banana in Wokha district of Nagaland The average family size of banana growers in the study area was found to be 6.31. In the present study an attempt was also made to study the problems faced by the farmer in production and marketing of banana in the study area. Pest and disease problem was the most felt by the respondent.
Maize (Zea mays L.) is one of the most important cereals next to rice and wheat, in the world as well in India. It is one of the most versatile crops and can be grown in diverse environmental conditions and has diversified uses in human food and animal feed. It has got immense potential and is therefore called as “miracle crop” and also “queen of cereals”. The crop occupies third place among the cereals and it is cultivated over an area of 7.59 million ha with a production of 14.71 million tonnes and the average productivity is 1938 kg /ha.In Tamil Nadu, it occupies an area of 0.20 million hectares with a production of 0.24 million tonnes and an average productivity of 1189 kg/ ha. maize growers face specific problems in marketing because the feed industries procure maize through private agencies like village merchants, middlemen problem etc. In order to help the maize growers to overcome the constraints social studies are required ultimately. In this regard the present study is contemplated.
Rapid population growth has made Vietnamese health care become overloaded. Many people are absorbed at work and neither do take care of their health nor do have a proper health care programme. To enhance business performance of a start-up that brings health services to people, this book has been written to construct a comprehensive marketing framework fundamental to different perspectives and experiences.