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Mal  Warwick How to Write Successful Fundraising Appeals

Mal Warwick How to Write Successful Fundraising Appeals

Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More… Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

Elfinbook 2.0 Erasable Reusable Smart Microwave Notebook

Elfinbook 2.0 Erasable Reusable Smart Microwave Notebook

The Elfinbook 2.0 is a smart notebook that seamlessly connects to the Elfinbook App, which allows your smartphone storage for Elfinbook notes and PDF storage. The Elfinbook can be erased up to 500 times and is created from eco-friendly material for a durable and reusable writing surface. Its portable, compact design makes it perfect for students and working professionals to use on the go. Elfinbook 2.0 Can be repeatedly erased up to 500 times. Compared with 1.0, it has add specialized design for inserting pen and exquisite logo. Eco-friendly Material Made of stone papers, non-toxic, reusable, durable, and smooth to write. Safe for our using and protect tree in nature. OCR Conversion Allows to store anything your write on Elfinbook in PDF with your smartphone. Apart from it, allows to transform words on PDF file into WORD file. Erasable Reusable Wipe it with a damp cloth and heat it with hair drier or microwave oven to recycle. Coil of fixation is updated to use plastic unsealed coil, which is more convenient. Elifinbook App Compatible with IOS 8.0 and over or Android 4.1 and over. Allows to store anything your write on Elfinbook in PDF file. Upgrade Version Writing page changes from horizontal line to horizontal line and blank alternate. Perfect for students, architects, artists and so on, for study, for work, for drawing and writing, etc. Specifications BrandElfinbook Cover Material PP Page Material Stone Inside Pages30 Double-sided pages50 Double-sided pages Product SizeB5 (6.9 x 9.8 in, 176 x 250 mm)A5 (5.8 x 8.6 in, 148 x 210 mm) Package Contents 1 x Smart Notebook 1 x Erasable Pen1 x User Manual

Dave  Austin Songwriting For Dummies

Dave Austin Songwriting For Dummies

Proven techniques for songwriting success This friendly, hands-on guide tackles the new face of the recording industry, guiding you through the shift from traditional sales to downloads and mobile music, as well as how you can harness social media networks to get your music «out there.» You get basic songwriting concepts, insider tips and advice, and inspiration for writing – and selling – meaningful, timeless songs. Songwriting 101 – get a grip on everything you need to know to write a song, from learning to listen to your «inner voice» to creating a «mood» and everything in between Jaunt around the genres – discover the variety of musical genres and find your fit, whether it's rock, pop, R&B, gospel, country, or more Let the lyrics out – master the art of writing lyrics, from finding your own voice to penning the actual words to using hooks, verses, choruses, and bridges Make beautiful music – find your rhythm, make melodies, and use chords to put the finishing touches on your song Work the Web – harness online marketing and social networks like Facebook, Twitter, and others to get your music heard by a whole new audience Open the book and find: What you need to know before you write a single note Tips on finding inspiration Ways to use poetic devices in lyrics Computer and Web-based shortcuts and technologies to streamline songwriting A look at famous songwriting collaborators Writing for stage, screen, and television How to make a demo to get your song heard Advice on how to make money from your music Learn to: Develop your songwriting skills with tips and techniques from the pros Use social networking sites to get your music out to the public Break into the industry with helpful, how-to instructions

Mini USB Programmable LED DIY Messages Cooling Fan

Mini USB Programmable LED DIY Messages Cooling Fan

Video show: Video review: Specification: Product size: 10*3*34cm Product weight: 0.62kg your words can be programmed. We would send you a CD to teach you how to program message, you don't need to worry about no knowing how to use it Note: The CD We send you includes many Language,such as English,Japanese,Spanish,simplified Chinese,tranditional Chinese. LED color could be RED or BLUE, will be sent at random If you need the driver,you can click the link to download it. http://pan.baidu.com/s/1eQ7wjJG Package included: 1 x Fan 1 x CD 1 x USB line Details picture: with LED light: the pattern was DIY,you can make it ,too. It would be a surprise gift to your frIends or family. Using: Put "LED.exe","LedUSB.dll","QHIDDLL.dll" these 3 files in one file. Please click "LED.exe"to run the program. NOTICE: This Version 2.0 is not compatible with the old version. Please delete the old version before you are running this new version. Preference First(Must choose as below): LED Number:11 Sensor Status: Off Options:Utra Fast Spin Memory Space:2K As below: Input Messages 1. Click "Add" button to write new messages (1)Then click mouse left key to write words or draw picture(click mouse right key to clean off. ) (2)Or you can click "bitmap" button to load a ready picture from you computer.(the picture may change its shape) 2. 1)Please refer to below: 2) You can click " Input Text". As below: To input words in below blank. (You can click "font" to select a font or size for the wordings.) After that, you adjust the wordings by clicking below buttons: 3):If you click "load bitmap" the picture has to be bmp or jpg format and it has to be 11*128pixel. There is a picture in the file as reference. After you have chosen the picture. Please click buttons to adjust the picture as below: 3:After finish, click "OK". To click below tools to do the final adjust: Pen:To write in any blank. Rubber: to clean off any blank. Moving Square: To choose the area, to move it by click ""or """from keyboard. Download Messages 1:Connect the USB to computer, it shows as below: 2:To connect the fan to computer as below: 3:To click "Download to USB device" to save the messages to the fan. As below: Special Character If you find many special character cannot be shown, as below. You can choose the file from disc "simsun.ttc"to install. The steps As below Enter:C:WINDOWSFonts To click "install"

Gordon  Graham White Papers For Dummies

Gordon Graham White Papers For Dummies

A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

Jean  Barbazette How to Write Terrific Training Materials. Methods, Tools, and Techniques

Jean Barbazette How to Write Terrific Training Materials. Methods, Tools, and Techniques

Now you can access Jean Barbazette's systematic process for creating winning training materials that will help raise your skills to the next level. The book is filled with easy-to-use tools and templates that answer all the questions trainers, course designers, and subject matter experts (SMEs) have about what it takes to develop training materials and how they can easily create the best training program in the shortest amount of time. «Jean is a master at providing her readers with new ideas and innovative approaches to the art of delivering excellent learning solutions. Our field has gone through so many changes and Jean is on top of them and out in front all at the same time. Bravo!» —Beverly Kaye, founder/chairman of the board, Career Systems International and coauthor of Help Them Grow or Watch Them Go «Barbazette has done it again: she has made your job easier with step-by-step guidelines for developing training materials. Jean covers the entire process in her typical easy-to-follow manner, simplifying the complicated and making you the hero! Don't miss this one!» —Elaine Biech, ebb associates inc. and author of The Business of Consulting «Once again master trainer Barbazette has provided an elegantly simple, step-by-step guide to what can often be the most tedious part of the training process: writing training materials that support and expand a learner's results. Both seasoned professional and newcomer will find this an easy-to-follow guide and valuable resource to be used over and over.» —Eileen McDargh, president, McDargh Communications, and author of Talk Ain't Cheap – It's Priceless «Barbazette is back to fill another gap in the training literature. This extensive work on how and when to write training materials is chock-full of templates and other tools. Systematic and thorough, this is an exceptional guide for those wanting to efficiently create successful training interventions.» —Jane Bozarth, Ed.D., eLearning Coordinator, State of North Carolina and author of Better Than Bullet Points


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