The main concern of the book is discourse and more precisely its critical analysis. The aim of the analysis is to examine persuasive devices in the discourse of Barack Obama in the presidential campaign in the year 2008. To conduct the study the first two chapters of the book introduce some theoretical background related to discourse and persuasion. The third chapter is the study case where Obama’s discourse is analyzed.
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This is a three-essay research work that examines the effects of objective aspects of business organizational culture and the region on objective measures of the outcomes of sustainable competitive advantage. The first essay examines the association of objective aspects of business organizational culture on objective measures of sustainable competitive advantage. The first essay recommends that firms increase the number of training hours devoted annually to each employee and increase the percentage of production employees participating in empowered work teams. The second essay describes a conceptual model and provides recommendations for best business practices for manufacturing firms that realize the ultimate ability to generate competitive advantage when their resources are exposed to global market processes. The third essay explores the link between the firm and the region. This essay recommends economic development policy makers and business leaders to consider new business models that take advantage of regional economies in order to stay competitive.
Energy awareness emerged as a strategy to thwart the increasing levels of CO2 emissions that represent the main cause for global warming. Despite the success in the industry sector, the achievements of such 'environmental friendly' schema have not proved to be sufficient to diminish the problem in the households. With this in mind, previous incursions have incorporated fixed techniques to influence people’s behavior in an attempt to tackle the problem in its origins, the people’s behavioral patterns. However, these attempts to induce better energy consumption habits in the people have encountered more difficulties, due to socio-cultural implications of an everyday richer environment–technologically speaking. This wider adoption of technology opens new opportunities to take energy awareness to the people. We propose to take energy awareness into the realm of persuasive technology. In this way we present and exploration of the opportunities in the problem, and propose three different design approaches to achieve a behavioural change in the users, with the ultimate purpose of reducing the household levels of energy consumption.
Published in two volumes, these books provide a student audience with an excellent scholarly edition of Malthus' Essay on Population. Written in 1798 as a polite attack on post-French revolutionary speculations on the theme of social and human perfectibility, it remains one of the most powerful statements of the limits to human hopes set by the tension between population growth and natural resources. This is the two volume set.