• 24/7

Assignments On The Web

The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace

The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:* First, to present a review and survey results on standardization/localization issues on the web* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools* Third, to show readers the power and effectiveness of culturally customized websitesThis is the first book to address the issue of website standardization, localizationor what the authors refer to as cultural customization. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.Visit www.theculturallycustomizedwebsite.com* The first book to offer a scientifically developed and validated theoretical framework to culturally customize web sites* Offers practical guidelines to marketing professionals in the international marketplace and challenges the practice of a standardized approach to global e-marketing* Provides illustrative examples of the power of culture in influencing web browsing and online buying behavior

Jeffrey Pollock T. Semantic Web For Dummies

Jeffrey Pollock T. Semantic Web For Dummies

Semantic Web technology is already changing how we interact with data on the Web. By connecting random information on the Internet in new ways, Web 3.0, as it is sometimes called, represents an exciting online evolution. Whether you’re a consumer doing research online, a business owner who wants to offer your customers the most useful Web site, or an IT manager eager to understand Semantic Web solutions, Semantic Web For Dummies is the place to start! It will help you: Know how the typical Internet user will recognize the effects of the Semantic Web Explore all the benefits the data Web offers to businesses and decide whether it’s right for your business Make sense of the technology and identify applications for it See how the Semantic Web is about data while the “old” Internet was about documents Tour the architectures, strategies, and standards involved in Semantic Web technology Learn a bit about the languages that make it all work: Resource Description Framework (RDF) and Web Ontology Language (OWL) Discover the variety of information-based jobs that could become available in a data-driven economy You’ll also find a quick primer on tech specifications, some key priorities for CIOs, and tools to help you sort the hype from the reality. There are case studies of early Semantic Web successes and a list of common myths you may encounter. Whether you’re incorporating the Semantic Web in the workplace or using it at home, Semantic Web For Dummies will help you define, develop, implement, and use Web 3.0.


Warning: file_put_contents(/home/usrdan/doors-eng/buygoodessay.com/data/errors.txt): failed to open stream: Permission denied in /home/usrdan/doors-eng/buygoodessay.com/engine/profilers.php on line 108

Warning: file_put_contents(/home/usrdan/doors-eng/buygoodessay.com/data/profiler.txt): failed to open stream: Permission denied in /home/usrdan/doors-eng/buygoodessay.com/engine/profilers.php on line 147