The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.
All you need to know on web design in a thorough new edition If you want just one complete reference on web design, this book is it. The newest edition of this essential guide features 650+ pages on the latest tools and new web design standards, such as HTML5, CSS 3, and other core technologies and page-building strategies. Five minibooks provide deep coverage: essential pre-design considerations, how to establish the look of your site, building a site, how to test your site, and taking your site public. Design professional and author Sue Jenkins understands what designers need and gives you the answers. Thorough revision brings you up to date on the latest changes in the world of web design Features five minibooks that cover all the bases: Getting Started, Designing for the Web, Building the Site, Standards and Testing, and Publishing and Site Maintenance Covers the latest tools, page-building strategies, and emerging technologies, such as HTML5 and CSS 3 Includes over 650 pages of detail on such topics as establishing audience focus, creating content, using mock-ups and storyboards to establish the look, how to design for text and images, testing your site, and more If you're looking for an in-depth reference on all aspects of designing and building a site and taking it live, Web Design All-in-One For Dummies, 2nd Edition is the book.
Semantic Web technology is already changing how we interact with data on the Web. By connecting random information on the Internet in new ways, Web 3.0, as it is sometimes called, represents an exciting online evolution. Whether you’re a consumer doing research online, a business owner who wants to offer your customers the most useful Web site, or an IT manager eager to understand Semantic Web solutions, Semantic Web For Dummies is the place to start! It will help you: Know how the typical Internet user will recognize the effects of the Semantic Web Explore all the benefits the data Web offers to businesses and decide whether it’s right for your business Make sense of the technology and identify applications for it See how the Semantic Web is about data while the “old” Internet was about documents Tour the architectures, strategies, and standards involved in Semantic Web technology Learn a bit about the languages that make it all work: Resource Description Framework (RDF) and Web Ontology Language (OWL) Discover the variety of information-based jobs that could become available in a data-driven economy You’ll also find a quick primer on tech specifications, some key priorities for CIOs, and tools to help you sort the hype from the reality. There are case studies of early Semantic Web successes and a list of common myths you may encounter. Whether you’re incorporating the Semantic Web in the workplace or using it at home, Semantic Web For Dummies will help you define, develop, implement, and use Web 3.0.
This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.
This is the first interdisciplinary exploration of the philosophical foundations of the Web, a new area of inquiry that has important implications across a range of domains. Contains twelve essays that bridge the fields of philosophy, cognitive science, and phenomenology Tackles questions such as the impact of Google on intelligence and epistemology, the philosophical status of digital objects, ethics on the Web, semantic and ontological changes caused by the Web, and the potential of the Web to serve as a genuine cognitive extension Brings together insightful new scholarship from well-known analytic and continental philosophers, such as Andy Clark and Bernard Stiegler, as well as rising scholars in “digital native” philosophy and engineering Includes an interview with Tim Berners-Lee, the inventor of the Web
Clear, contextualized, interactive grammar instruction anytime, anywhere! Focus on Grammar Interactive is now available online. Students can log in from any location with Internet access. Teachers can manage their class, set assignments, and monitor students' progress with easy-to-use management tools. Program features: • Contextualized exercises in listening, speaking, reading, and writing. • Creative speaking exercises give oral practice of vocabulary and grammatical structures. • Tests help students monitor their own progress. • Individualized remediation addresses problem areas. • An interactive writing section allows students to submit writing for grading. Focus on Grammar Interactive - The new online version offers powerful teacher tools. • Study plans: Customize the course syllabus to meet your curriculum needs. • Progress reports: View detailed reports displaying "time on task" and grades. • E-portfolios: Monitor and assess students' progress on written assignments electronically.
AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.
BEST PRACTICES TO CREATE AND IMPLEMENTHIGHLY EFFECTIVE WEB SURVEYS Exclusively combining design and sampling issues, Handbook of Web Surveys presents a theoretical yet practical approach to creating and conducting web surveys. From the history of web surveys to various modes of data collection to tips for detecting error, this book thoroughly introduces readers to the this cutting-edge technique and offers tips for creating successful web surveys. The authors provide a history of web surveys and go on to explore the advantages and disadvantages of this mode of data collection. Common challenges involving under-coverage, self-selection, and measurement errors are discussed as well as topics including: Sampling designs and estimation procedures Comparing web surveys to face-to-face, telephone, and mail surveys Errors in web surveys Mixed-mode surveys Weighting techniques including post-stratification, generalized regression estimation, and raking ratio estimation Use of propensity scores to correct bias Web panels Real-world examples illustrate the discussed concepts, methods, and techniques, with related data freely available on the book's Website. Handbook of Web Surveys is an essential reference for researchers in the fields of government, business, economics, and the social sciences who utilize technology to gather, analyze, and draw results from data. It is also a suitable supplement for survey methods courses at the upper-undergraduate and graduate levels.
The web's best interactive sites 100 prime examples from the world's best digital agencies demonstrating the key role interactivity plays on the web today With its origins tied to the invention of the hyperlink, the web is defined by interaction. In the internet's early days, interaction consisted on clicking links to be taken to different pages. Today, with broadband, flash, video, sound, and online games, this concept has been taken to another level. From news sites and blogs to commercial and public awareness sites, interactivity is the key to the internet experience. This book showcases about 100 examples of work from the world's best digital agencies-such as Greenpeace, Volkswagen, and Nike-demonstrating the most innovative uses of interactivity on the web today. About the Series: More bang for your buck! "... a fast-food, high-energy fix on the topic at hand." The New York Times Book Review About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
Clear, contextualized, interactive grammar instruction anytime, anywhere! FOCUS ON GRAMMAR: INTERACTIVE is now available online. Students can log in from any location with Internet access. Teachers can manage their class, set assignments, and monitor students' progress with easy-to-use management tools. Program features: Contextualized exercises in listening, speaking, reading, and writing. Creative speaking exercises give oral practice of vocabulary and grammatical structures. Tests help students monitor their own progress. Individualized remediation addresses problem areas. An interactive writing section allows students to submit writing for grading. FOCUS ON GRAMMAR: INTERACTIVE - The new online version offers powerful teacher tools. Study plans: Customize the course syllabus to meet your curriculum needs. Progress reports: View detailed reports displaying "time on task" and grades. E-portfolios: Monitor and assess students' progress on written assignments electronically.
Turn your wonderful website dreams into robust realities with the help of Dreamweaver CC For Dummies! Creating dynamic websites is easy with Dreamweaver CC and this friendly, full-color guide. Updated for the latest version of Adobe's world-renowned web development tool, Dreamweaver CC For Dummies covers all aspects of creating websites, from understanding web design basics to using style sheets, integrating multimedia, implementing responsive design, testing and publishing your sites, and more. With the professional guidance of Web design expert Janine Warner, you'll soon be on your way to building the website you've always wanted. Helps beginning and intermediate website developers get the most out of the new tools and features in Dreamweaver CC Provides a solid foundation in web design principles before moving on to more advanced topics like working with HTML5 and CSS, adding interactivity with jQuery, optimizing your site for different browsers, and getting creative with images, audio, and video Explains how to test and take your website live, manage and monitor your site's performance, promote your site via social media, and push it to the top of the search engine rankings like a pro Whether this is your first foray into web development or you're a Dreamweaver devotee, For Dummies has the information you need to create interactive websites that look fantastic on the flat screen, terrific on a tablet, and simply stunning on your smartphone.
Unchain your data from the desktop with responsive visualizations Building Responsive Data Visualization for the Web is a handbook for any front-end development team needing a framework for integrating responsive web design into the current workflow. Written by a leading industry expert and design lead at Starbase Go, this book provides a wealth of information and practical guidance from the perspective of a real-world designer. You'll walk through the process of building data visualizations responsively as you learn best practices that build upon responsive web design principles, and get the hands-on practice you need with exercises, examples, and source code provided in every chapter. These strategies are designed to be implemented by teams large and small, with varying skill sets, so you can apply these concepts and skills to your project right away. Responsive web design is the practice of building a website to suit base browser capability, then adding features that enhance the experience based on the user's device's capabilities. Applying these ideas to data produces visualizations that always look as if they were designed specifically for the device through which they are viewed. This book shows you how to incorporate these principles into your current practices, with highly practical hands-on training. Examine the hard data surrounding responsive design Master best practices with hands-on exercises Learn data-based document manipulation using D3.js Adapt your current strategies to responsive workflows Data is growing exponentially, and the need to visualize it in any context has become crucial. Traditional visualizations allow important data to become lost when viewed on a small screen, and the web traffic speaks for itself – viewers repeatedly demonstrate their preference for responsive design. If you're ready to create more accessible, take-anywhere visualizations, Building Responsive Data Visualization for the Web is your tailor-made solution.
Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Today?s Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule.
Learn to produce a web site that stands out from the crowd One of the web designer's greatest challenges is to create a site distinctive enough to get noticed among the millions of sites already on the web. This book examines the bond between code, content and visuals to guide you through the factors that increase your design's visibility, usability and beauty. Using this practical advice, even web designers who lack strong artistic skills can develop super sites that strengthen the message and stand out from the crowd. Most books focus primarily on graphic design principles; this one shows you how to maximize and prioritize every design decision to help your site achieve its primary purpose: showcasing your content and services Explores the bond between code, content and visuals to guide you through the factors that increase your design's visibility, usability and beauty Enables even artistically challenged web designers to create elegant, functional layouts that attract visitors and are user-friendly Every web designer can benefit from this practical advice on creating an informative, attractive, easy-to-use site that gets noticed.
Craving a career in web dev? Chart your path with this helpful guide Getting a Web Development Job For Dummies provides a roadmap to one of the «hot jobs» in the booming world of tech. The web development field is large, and it encompasses many actual functions. This book helps you understand the web development career opportunities and determine the path you should take, based on your own personal needs and preferences, to launch your career. You'll learn about various career options, the skills you'll need to become an attractive candidate, how to go about learning the ropes, and proving your abilities to a potential employer or client. With so many possible goals and no one right way to get there, this book cuts through the confusion to put you on the path to a career you want. The web development industry is expected to grow for the foreseeable future, and there is already a shortage of trained workers to fill the jobs. Whether you lean technical or aesthetic, you can find your place in the industry with right skills—both hard and soft—and with the right plan. Getting a Web Development Job For Dummies is your guide to formulating that plan and getting started right. Find formal or informal ways to build the tech skills you'll need Discover where you fit, whether as a freelancer or within an organization Learn how to build a resume, develop a portfolio, and impress interviewers Get expert tips on finding resources, building a reputation, and more If your pet peeves include malfunctioning forms, flashing banners, and sites that take way too long to load, the web development world needs you. But before you begin your journey, you need a destination and a route in mind. Getting a Web Development Job For Dummies is your roadmap, so you can set out today.
It’s easy to design, build, and post a Web page with Google Page Creator or CoffeeCup HTML Editor, but a friendly guide still comes in handy. Creating Web Pages For Dummies®, 9th Edition introduces you to Web design software and online page-building tools, and walks you through the process in record time. Like its previous editions, this book gives you the skinny on getting Web pages up and running with the least amount of hassle. But not just ho-hum Web pages! Yours will look fantastic and be easy to build, and you’ll even get a trial version of CoffeeCup HTML Editor and visual design tools on the bonus CD. You’ll learn to: Get a simple page designed and online by the end of Chapter 3 Optimize photos, video, and audio for the Web and get them onto your page Register for a Google account and use the versatile Google Page Creator Build pages using basic HTML or CoffeeCup HTML Editor Identify and apply elements of design, avoid common errors, and create pages that get noticed Maintain control by creating and editing pages in HTML with a text editor Understand how image file size affects your pages, how to upload photos to Flickr, and how to add sound and video files to your Web pages Develop your pages into a site with CoffeeCup HTML Editor and Visual Editor You’ll even find out more about blogging and Blogger.com. The trial software on the CD is for Windows, but the instructions for building great Web pages work on any system! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.
Features assignments and exercises to meet the changing needsof mental health professionals The Veterans and Active Duty Military Psychotherapy Homework Planner provides you with an array of ready-to-use, between-session assignments designed to fit virtually every therapeutic mode. This easy-to-use sourcebook features: 78 ready-to-copy exercises covering the most common issues encountered by veterans and active duty soldiers in therapy, such as anger management, substance abuse and dependence, bereavement, pre-deployment stress, and chronic pain after injury A quick-reference format—the interactive assignments are grouped by behavioral problems including combat and operational stress reactions, postdeployment reintegration, survivor's guilt, anxiety, parenting problems related to deployment, and posttraumatic stress disorder Expert guidance on how and when to make the most efficient use of the exercises Assignments are cross-referenced to The Veterans and Active Duty Military Psychotherapy Treatment Planner—so you can quickly identify the right exercise for a given situation or problem A CD-ROM that contains all the exercises in a word-processing format—allowing you to customize them to suit you and your clients' unique styles and needs
The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.
The highly successful security book returns with a new edition, completely updated Web applications are the front door to most organizations, exposing them to attacks that may disclose personal information, execute fraudulent transactions, or compromise ordinary users. This practical book has been completely updated and revised to discuss the latest step-by-step techniques for attacking and defending the range of ever-evolving web applications. You'll explore the various new technologies employed in web applications that have appeared since the first edition and review the new attack techniques that have been developed, particularly in relation to the client side. Reveals how to overcome the new technologies and techniques aimed at defending web applications against attacks that have appeared since the previous edition Discusses new remoting frameworks, HTML5, cross-domain integration techniques, UI redress, framebusting, HTTP parameter pollution, hybrid file attacks, and more Features a companion web site hosted by the authors that allows readers to try out the attacks described, gives answers to the questions that are posed at the end of each chapter, and provides a summarized methodology and checklist of tasks Focusing on the areas of web application security where things have changed in recent years, this book is the most current resource on the critical topic of discovering, exploiting, and preventing web application security flaws. Also available as a set with, CEHv8: Certified Hacker Version 8 Study Guide, Ethical Hacking and Web Hacking Set, 9781119072171.
Are you new to research and daunted by the idea of constructing your own research proposal? Then this is the book you need! This book and accompanying web resource will answer all your questions about healthcare research by introducing you to the concepts, theories and practicalities surrounding it. The aim of both the book and the web resource is to help you to write a good healthcare research proposal – which is the starting point for any would-be student researcher. The book takes a look at the theory of research, the core of the topic, but also provides practical help and advice along the way. It takes the reader through the stages of the research process from developing the question to communicating the findings, demystifying the process on the way. The web resource works alongside the book, supplementing and expanding on the chapters, giving you the ability to prepare your very own research proposal. Explains key concepts in a clear, easy to understand way Includes activities and scenarios for you to work through which will also increase your understanding of research and research proposals Easily navigable web resource (www.researchproposalsforhealthprofessionals.com) Both book and website are arranged in the same order in which you would develop and write a research proposal Website includes downloadable research proposal template to complete step-by-step as you work through the book and web resource
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
Clear, contextualized, and interactive, the five-level Focus on Grammar Interactive provides a communicative review of English grammar that covers all language skills through a comprehensive, motivating, and fun practice of grammar points and skills. Focus on Grammar Interactive is now available online. Students can log in from home, from the lab, or from any location with Internet access. Teachers can manage their class, set assignments, and monitor students’ progress with the program’s easy-to-use management tools.
Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.